Text and images or any graphical content are less effective than videos and almost everyone knows this fact about videos. Blogging has now turned in vlogging, have you noticed it. And similarly, online marketing has also seen so much difference in strategies after videos taken over the graphics. Nowadays videos are the richest and engaging content online. It is very easy to get more engagement with just videos as compared to text or graphical format.
Almost every online brand has figured it out that video is the future of online marketing. But what if you add search engine optimization to your video marketing campaign? It will be a surplus for your online marketing campaign.
If you are also looking for huge success in online marketing then you must optimize your video content. It will empower your video marketing campaign. In this post, we will discuss the search engine optimization of your videos. We have listed a few tips about this topic so that you can get success with your online marketing campaign easily.
#1. Add Metadata To Videos
The first thing that you have to consider in your video marketing campaign SEO, is metadata. We all know what metadata is and how to use it for blogs. But when it comes to the video marketing then metadata is also applicable there. We have many things to add to our videos. It is the most important thing which will optimize your videos.
Add Keywords To Metadata
Keyword research is important for SEO Packages, and don’t think that you don’t need any keywords for video marketing. You have to find out your target keywords and then add these keywords to the metadata of your videos. The metadata can have the video file name, video title, video description, video alt text, etc. All these things should be optimized with keywords of your choice. Try to add all the target keywords to your video metadata.
#2. Mobile Optimize
Mobile optimization is important when you are doing SEO for your video marketing campaign. You have to find out the right size for your video content. Different online platforms have different video sizes. And if you are focusing on the wrong video size and sharing content with your audience in the wrong size, then it will be a big mistake. For example, youtube has different sizes of videos and Facebook has different sizes. Similarly, if you are running a video marketing campaign for Instagram, then there will be a different size for it also. So you have to find out the best size for your video and optimize it for mobile users.
#3. Share On Different Platforms
If you are running a video marketing campaign on Facebook or Youtube then you must have to share your video content on different platforms. You can create a blog post about the same topic that you have covered in your video and share your video in embed code through youtube to your blog. It is a great technique used by video marketers. There are different reasons to do this as it will give you traffic along with easy SEO optimization.
#4. Use Optimized Subtitles
Why are subtitles used in videos? We all know that subtitles are used to help viewers understand the video script easily. But it has something more important than this. Subtitles can be used for video SEO. You have to transcribe your videos and write down scripts with target keyword stuffing. If you consider it at the time of writing video scripts then it will be a great help for you. Try to write down the video script with target keywords stuffed.
#5. A Video Sitemap Will Help
If you are creating a separate page on your blog to add videos in embed mode or any other mode. Then a video sitemap will be a great help for you. You will get a lot of help if you make a sitemap on your website or blog. It will help search engines to find out your videos for a related search query and your videos will start ranking on search engine result pages (SERPs).
#6. Focus On First 30 Seconds
This trick is not completely based on SEO, but it is based on content quality. Don’t waste the first 30 seconds of the video on non-relevant things. If you waste the first 30 in this way, then nobody will love to waste time on your video. So try to create your first 30 seconds of the video more informational, emotional and exciting. Try to optimize your first 30 seconds of content with an optimized script.
Mostly everyone knows video marketing is important these days. And not only big brands but small businesses have also started promoting their business online through video marketing. And if you are also going to start a video marketing campaign then must optimize it with some video SEO tricks. Many tricks are there for video search engine optimization. But for better results, we have explained 6 best tips for video SEO in this post.
