Figuring out what the best web design is can be tricky. If you come to a decision about your best design to date, you will find yourself being subjective and biased.
A good web design is one with a brilliant color palette, unique fonts, and animations. But it is also one that is simple, uses color blocking of only two primary colors, and has a familiar font.
But what makes you look at a design and agree that it should make it to your product interface?
In short, before you choose a design it is the holistic customer experience of a brand that makes a user find your web design appealing.
The Delivery Gap
A company could give their 101% and consider it the best customer service they could provide. Even if you too aimed for satisfying your customer you would give it your best. However, according to one research only 8% of customers believe the service they received was superior in the industry where every service provider believed it was exceptional, and from a lot of independent stand points it probably was.
Not being able to satisfy customers with the best design, features etc is the delivery gap, and yes it has been a part of the mobile application industry since forever.
The primary reason for this is what may be the best standard in user interface web development may not be what enhances utility and convenience, or simply does not match with the target audience wants.
The Difference Between Customer Experience and User Experience.
Part of the dilemma of figuring out what your ideal customer would rate the first-class app and recommend it to everyone they meet on the street, is that startup software developers often confuse User Experience (UX) with Customer Experience (CX).
CX is the experience a customer has with all of a brands interactions, UX however is limited to the interaction a customer has on a brand’s website, app, or any other software product. While User Experience and Customer Experience are not interchangeable, the latter falls under the umbrella fo the former.
It is no longer acceptable that a business only takes care of their user experience and have their brand image rely on this solely to get conversions and customers. When app designers and developers begin to target customer experience and strategize for the bigger picture, the user interface falls into line seamlessly.
But why invest effort into CX over UI/UX designing?
This is because in the modern world your customer can be persuaded with the smallest impression of your business. With your competition spanning a global market thanks to the digital age, it is important that every interaction your potential customer has with your brand turns them into a user.
Customer Experience in Web Design
Your Customer Experience in web design starts when a customer lands on your page to navigating and interacting it. The experience they have with its navigability will determine what they think of your brand.
A web designing company will make sure that a project follows the latest design trends, the right design psychology, and global best practices. While that should be enough to improve user experience, it is not.
The following are some of the ways an improved CX helps you grow your business.
Higher Conversion Rate
One of the biggest KPIs of success remains the conversion rate. You can get more leads and website traffic but it only counts when that traffic turns into users. Unless you go for a customer centric approach, this will be hard to achieve.
People want to work with those they can provide customer experiences that will fit their needs. In a situation like that, once they land on your website, they are a step closer to converting, and it is the experience they have now that will convince them.
Cuts Cost
Startup software developers will tell you the number of times they have had to make changes to a web design, some of which they cannot count on their fingers. But these changes are not implemented to annoy the designers but to ensure a website impresses leads. For some time when you find a lot of people landing on your page and leave without downloading your product, you will absolutely want to change the way it looks. And that costs time and money.
Once you research what your target audience likes and share that information with your design team, they will come up with a better strategy to nail an effective design in the first round. This also saves you a lot of guesswork on why your website is failing to fulfill its purpose.
Business Retention
Retaining old clients is a must have strategy for businesses. It takes less energy and resources than getting new clients does. To achieve this you often require the intuitive thinking of a designer with a lot of experience. The best way to go about it is to get someone who has been working on your web design from the start.
When you provide exceptional better CX than your competition then the customer will come back to you time and time again. It is here that you must keep them hooked by building a good relationship.
