Business analytics refers to the use of methodologies such as data mining, predictive analytics, and statistical analysis to extract valuable and meaningful information from data. This helps the management staff of a business or organization in making better and more informed decisions which in turn helps the business or organization grow and make larger and larger profits.
Business analytics is very important for any business or organization because without the help of business analytics the business or organization will not be able to design and implement a specialized and customized strategy to break into the market segment which they are targeting. Business analytics helps the management staff to make concrete and tangible predictions about the market they are aiming to engage with.
What can the learner learn by taking this course?
1. Understand the relationship between the different variables in a business environment –
There are several different variables which one has to consider when one is operating in a business environment. If an individual tries to engage in any business activity without considering all of these variables and without giving them a sufficient amount of attention, he is sure to fail in that business activity or at best, he will get only mediocre results.
This is because he did not give a sufficient amount of attention to the various variables which exist in a business environment and therefore did not optimize his business approach and business strategy before engaging in the business activity.
2. Various kinds of business theories to help them make better decisions –
There are many different theories of business which exist in the field of business analytics. All these theories propagate and propound different ways of conducting business. An individual will not get the same result if he follows and applies one particular business theory as what he will get when he follows and applies another business theory.
This PGP in business analytics course teaches several different kinds of business theories to make the learners well-equipped to carry out business in different kinds of markets and in different kinds of situations.
3. Learn to make better predictions –
This course will teach the learners how to make better predictions about their business activities, their results, and the market segment they are targeting as a whole. After taking this course the learners will be able to make better predictions about what kind of results and gains they will get after carrying out their business activities.
They will also be able to predict what kind of returns they will get after making small-scale or large-scale investments. They will also learn how to predict the general direction that the market is moving towards.
4. Work on sample instances –
This course will teach the learners how to carry out the processes, methods, and techniques of business analytics on sample instances. Sample instances are data sets which consist of data which has been collected and gathered from real-world businesses and organizations. This real-world sample data is provided to the learners so that they can carry out business analytics on it.
5. Draw more accurate conclusions from the data by becoming better statisticians –
This PGP in business analytics certification course teaches the learners how to draw accurate conclusions from the data by making them better statisticians. The way it does it is by teaching the learners how to take accurate measurements from the data, how to record their observations, and how to frame their conclusions in proper terms.
6. Learn how to perform variable regression analysis with Excel –
Excel is a very important tool in the field of business analytics. It is almost ubiquitous in this field and every business analyst should have at least a rudimentary understanding of Excel. This course teaches the learners the basics of Excel and then dives right into performing variable regression analysis with Excel.
7. Learn the ins and outs of data modeling –
This course will also teach the learners how to create sleek, elegant, comprehensible, and accurate models of data. Data modeling is a very valuable and useful skill and helps to understand and comprehend the data in a quick and easy way.
