What is digital marketing?
Digital marketing is the promotion of products through electronic media. The marketers are able to find out what is going on in the minds of the consumers. They then keep on repeating the product to put it in the mind of the viewer so until the person is ready to buy and the sale is made.
Often when you go to your social media, and you view a product, it begins to show you the same images so that you do buy it. It has a way of finding out not only what you viewed but how many times you viewed it.
Digital marketing is the way of the world. If you want to buy a small mug, an expensive phone, or luxury car there is no need to physically verify the products to find out the features.
At the click of a button, the information and specifications are available at the privacy of your home. This indeed saves times as well as exertion because the customers need not spend either money or time in going to the places to find out the products. They can select the product by investing a little time and a mobile phone, a laptop or a desktop system that functions through an internet.
The popularity of digital marketing through social media sites
Most countries in the world started facing empty shops and malls because people wanted to buy in the comfort of their homes.
Digital marketing becomes effective when it is advertised through social media sites like Facebook, Twitter, Linkedin, Youtube, Google etc. It is everywhere and can work for 24x7x365 days.
The merchants are now popularizing their products on social media sites by introducing their products through influencers. Once the people see the products they order it through digital sites and the product is widely displayed and sold.
The success of digital marketing
What is the success story for digital marketing? The sellers manage their customers through traditional and digital channels. They have an interactive customer site. Scott Wyden Kivowitz said “Build relationships, not links” provide quality products and a good after-sales policy to attract customers.
Information is spread quickly through online branding, brochures, email marketing and digital advertising. The tactics to spread information about the products is through search engine optimization, content marketing, social media marketing, pay-per-click, marketing automation, email marketing.
Digital marketing is useful for all types of business but each business should have a different type of strategy to suit its products. It has to identify the audience needs for creating online content. The use of digital analytics helps in analysing the number of people that viewed the website homepage and how much time they spent on that site.
The trends and patterns can be identified and analysis is possible of the journey of the buyer in choice of goods. This will help to understand the channel to prioritize on a type of channel to attract the consumer to the website.
Challenges of digital marketing
Digital marketing faces challenges of severe competition encountered from large volumes of data available from many sites. To name a few the popular e-commerce companies like Amazon, Flipkart, Snapdeal are some sites the consumers will check before they decide and they are surrounded by discounts.
The discounts definitely influence their thought and they will choose only if they are satisfied. While checking these sites, pop-ups will come of other new sites offering more discounts and again the consumer is bound to be confused and look around before making a decision.
The Takeaways
#1. Digital marketing has become the most popular means of business. In the words of Bill Gates “The Internet is becoming the town square for the global village of tomorrow”.
#2. The growth of social media sites like Facebook, Instagram and others and the new area of growth through influencers have to a great extent made digital marketing very successful.
#3. Many products were relatively unknown. They suddenly became popular through digital marketing.
#4. Digital marketing is not all that simple. The volume of products and the sites selling them have both increased. There is a cut-throat competition. The sites have to keep on improving their services for people to buy.
#5. E-commerce companies are the best example of disruptors through digital marketing in the world.
Final thoughts
Technology has indeed changed the complexion of selling products and services in the world. Insurance services, health, investments, mutual funds, banks and products and goods can all be digitally marketed
