Marketing is a complete nightmare with the search engine ranking and marketing of web design agency Dubai. Every company proudly declares itself to be “a young dynamically developing digital full-service agency” – and as a result all team members merge into a narrow funnel that ends with a bottle neck. As an expert we will discuss how to avoid such scenario in your digital agency, and how to form a competent marketing strategy for agency. I do not pretend that this structure of the document is the only true one, but in my experience this format has always justified itself.

Introduction

Web design agency marketing strategy is a living document that you write for yourself. Its goal is to define the vector of web design, set key goals and describe the ways to achieve them in terms of marketing aspect.

  • The strategy should be constantly updated, supplemented and revised. United Arab Emirates market is changing rapidly, the current situation when Expo 2020 is just around the corner – therefore if you write a “document-monument” just to be, it is unlikely to help. Needless to say, we should try to do everything that is written in the strategy, otherwise, again, the meaning will be lost.
  • Write in a normal human language, without bureaucracy – you write for yourself, your employees, people who understand the specifics of your web design agency Dubai.

Fixing the current situation

To begin with, we need to fix the current marketing situation – to understand from which point we will start our vector of marketing strategy for Website Development Dubai.

  • Specify several key points that characterize your situation at the moment. For example, “A strong team of technical specialists”, “a great demand for website design and development services.” Specify weaknesses, for example, “small management experience in management”, “lack of timely delivery and quality of customer services.”
  • List the values ​​of the main indicators. In each company, KPIs may differ, but we list the basic ones:
    • Gross revenue, turnover
    • Company staff
    • Normal rate + overhead factor
    • Number of completed projects for the period
    • Number of clients supported
    • Site Attendance
    • Number of lead / presales

Strategic objectives, KPI, Milestones

After fixing the current marketing situation, we need to specify the second point of marketing strategy – that to which we aspire. Planning horizon makes sense to set in the range from six months to one and a half years. The longer term does not make sense, the market, instruments, competitive environment and macro-factors of the economy change too fast.

  • We distinguish the most important, 2-4 points. For example, “Leave on turnover of 1 million Dirhams” or “enter the top 10 companies specializing in corporate websites of industrial companies in Dubai, or” form a promotion department of 3 people, get 5 customers in the direction “
  • We list the planned KPI values. The composition is more convenient to take the same as in the previous section – so it will be more convenient to compare.
  • We distinguish a number of Milestones – these are semantic points (not KPIs) that are not drawn to strategic goals but are also important. For example, “Redesigned its own website”, “Launched SLA in support”, “The process of cold sales was built”, “A series of business breakfasts for customers”.

We accompany all of this with simple, understandable comments and explanations where necessary to market Ecommerce Web Development Dubai.