If you run a business and you want to develop a site or improve an existing one, you are probably wondering how to make it perfectly understandable and adapted to your target?
Your idea and vision are one thing, but user perception can be another. Therefore, if you want to avoid unnecessary work and waste of time, energy, and money, your product should be well thought out.
Web agencies that deal with UX design are essential partners in the successful development of a site or application.
They’ll investigate your competition, research the market, get to know your users, and make sure your product is researched, functional, and user-friendly.
Through various processes, the user experience agency is able to overcome many difficulties before launching a product in the market and guide you through the various stages of launch. This is why a lot of companies on the web are asking the question of how to find the best UX design agency. User experience design is the process that represents the overall experience of a user when using a product such as a website or a web application.
User experience has a direct impact on conversion, engagement, and retention rates.
The UX design of the product should include, just like the brand, the technical side, usability, and ease of use.
In other words, the UX design must take into account the entire product and must be created according to the requirements and needs of the user. And precisely, an agency has the experience and skills necessary to study and set up the best possible user experience. Your competition never sleeps, especially in these times of booming and increasing competition in the web business.
So you have to make sure that you have an advantage over them. And sites that have a user-friendly interface are more likely to differentiate themselves and therefore gain customers. The key to a great online user experience is good visual design, speed to find a product or an effortless answer, intuitive navigation, and many other areas.
So don’t hesitate to create a base for your project.
Before contacting an agency, consider making a brief summary of your project:
- Your goal at the end of your project
- Who is the website for / what type of audience?
- What is your budget
- The exact list of features
- The planned schedule
If you don’t have more inspiration, don’t worry, the agency will help you by asking the necessary questions.
AN AGENCY SAVES YOU TIME AND MONEY
You can save money by going through a UX agency rather than internalizing this part of your development.
You won’t have to invest in the daily necessary tools of a UX designer and professional application licenses.
Plus, the agency will likely work faster than a single UX designer hired in-house. External experts work regularly to deliver high-quality projects on short notice.
The integration of a partnership with an agency is also faster than the integration of a new employee.
HOW TO DISTINGUISH A GOOD UX AGENCY?
The market for UX agencies is constantly growing and today the variety of choices of potential partners is so vast that THE right UX agency is becoming harder and harder to find.
There are, however, a few factors that can help you distinguish a good agency from an average agency.
So, before making your choice, do not hesitate to study these different criteria:
Your UX agency must be a true business partner. It should not only provide you with operational services but also recommend the solution that best meets your business needs.
A good UX agency takes into consideration the aspects that will impact your product and creates the design with them in mind.
Study the real cases highlighted in the agency’s portfolio.
Going through their past work, not only analyze how the UX design looks, but make sure projects built for previous clients deliver real business value.
Learn about the agency’s processes.
Each agency has its own way of working and a UX design process in place.
Before making a decision regarding the choice of your partner, check if the team really puts UX Design at the heart of its concerns or if it is a marketing name that does not reflect a real commitment.
Go to an agency with varied skills.
This is because UX agencies often focus only on this specialty, but it’s best to choose an agency that can offer you a more varied skill set.
It is best to consider early on choosing an agency that can help you in other areas as well, such as development, branding, growth strategies, or marketing.
Communication is a clear way to distinguish whether the agency you want to work with is working well or not. The agency must show determination and enthusiasm to work with you, but also reactivity.
Ask how often they communicate with a client, frequent communication is mandatory and crucial for the success of the project. After the start of conception; you should always know what task the agency is working on the day before, today and tomorrow.
To facilitate communication between our clients and the participants in their project, we have created our own Preview project management tool.
Complete and versatile, it is ideal for staying connected to the progress of your project, monitoring the progress of each step, promoting collaboration, and facilitating communication.
It was specially created to promote an open exchange on your project, total transparency, and rapid and efficient communication.
Understanding of design tasks. This is already a good sign if an agency wants to have a detailed understanding of your project. Detailed questions indicate an interest and that the agency wants to have a full understanding of the objectives of the project before starting.
The operation of project management. The project management skills of a team determine the extent to which they can manage it and lead it to success.
Will they complete the design on a schedule?
How often will the team update you on progress?
It is inevitably difficult to know in advance how the agency will behave during the project, but there are points that can already enlighten you even before signing the contract if you are a little alert.
For example, every UX design agency should have extensive experience in:
- Search for users
- User tests
- UX audit
- Usability testing/usability studies
- Comparative analysis of the use
- Mockup design
- Persona reports
- Site map and information architecture
- User map
- User flow
- Final visual design
This is because the majority of UX design work is based on these points and not the actual final visual design.
WHAT ARE THE PRICES OF A UX DESIGN AGENCY?
Price is always one of the most important factors in making a decision.
An agency will present you upstream with a price estimate based on a quote that includes how many hours will be needed for your project to be successful.
Be careful, because a fixed price estimate, without a guarantee of hours invested, may mean that the agency may not be able to assess its investment on a crucial part of the design such as perfecting details and this lack from the start. departure maybe charge later as a bad surprise.
Each price will be different depending on the UX agency.
But your requirements will count too, and a unique design comes at a price.
WHAT MAKES A GOOD UX DESIGNER?
To choose your agency, you must also look at its collaborators.
A good agency is above all good recruits.
UX designers are the foundation for successful product development.
They focus mainly on the user experience, therefore on how your product is going to be perceived by your future users.
And they won’t stop at visual design, but also functionality, type of user engagement, and ease of navigation on the final product.
So what qualities should a good UX designer have?
A high level of empathy.
A UX designer must understand the needs of users, the emotions and sensibilities of others.
He must know how to use and collect information but also understand its value.
It must be excellent in building the infrastructure of your product and in being able to create an understandable information architecture.
A positive and problem-solving attitude is also crucial, as a large part of one’s job is to solve problems and eliminate difficulties.
And of course, his experience. The practice refines and enhances the abilities of any individual. If a UX Designer has managed a lot of projects before, they’re more likely to speed up the process, find the best solutions, and be of better advice.
WHAT IS THE UX DESIGN PROCESS?
There are a few basic steps for the majority of agencies when it comes to UX design.
Choosing the right agency for the management of your UX project is a strategic decision.
Through different processes and methods, it can bring your product to a level of excellence.
UX agencies not only take care of usability and functionality but also make sure that the product is a perfect match for your target audience and they can really pin down what your audience wants and put it in place.
In addition, if the agency you choose is experienced enough to help you in the other stages of the launch, you will get a project that is followed from start to finish and you will go straight to success.
This is why it is so important to make sure that you choose the best one.
Specialist in UX Design, our web agency is recognized for the quality of its work and its expertise.
But our multidisciplinary teams can also allow us to support you on all other aspects of the Web such as conception, design, development, or SEO.
Our web agency is able to meet all your needs and develop a real digital strategy from your idea to the launch of your product.
