Whenever you go to your favorite outlet, you are usually greeted by a friendly seller who is ready to help you choose the best product according to your needs. They take into consideration your budget and solve any queries you may have during the process. Ultimately, you make a purchase and let the store feel happy, a satisfying off-line customer experience.

The customer experience is how a brand communicates with its customers at every stage of the buyer’s journey. As the eCommerce store continues to clutter, eCommerce stores need new ways to shop with their customers on a continuous basis. They are popular among folks because they don’t really have to do anything special. It’s a great way to sell old stuff (for sellers) and buy cheap (for buyers). If you’re wondering how to create an auction website like eBay, it’s not as hard as you imagined it to be.

Conversion rates can be significantly increased by enhancing the customer’s experience.

1. Delight Your Customers

According to HBR, the 5% increase in customer retention increases earnings by at least 25%. Organizations that understand the importance of retaining customers work hard to provide a seamless customer experience to their existing buyers. Some eCommerce store ideas include:

  • Loyalty or reward points by email after customers have bought products, which can be exchanged later.
  • Send thank you emails following purchases. An even better way is to send a handwritten thank-you gift card according to your customer’s volume.
  • Implement a referral program that will provide benefits to both your existing customers and new buyers alike.
  • Send free gifts like t-shirts, mugs, or key chains with the order to your most loyal customers.

2. Surprise Your Shoppers!

Most online buyers like surprises. You can introduce surprises while the buyer is traveling to improve the customer experience. It is often advisable to offer free delivery. Improve your sales by implementing this strategy in a somewhat different manner. Instead of being shameless about it, bring it up during the cash flow process. This will encourage the customer to purchase from you again and help spread your word of mouth through their network.

You may also use this strategy for the discarded basket. Instead of sending your customers the usual message, emails, surprise them by offering them an incentive to make the purchase.

3. Build a community

A community is a group of people joined together by your products. It is the final result of all that you do, represent, and represent as a brand. Community members are the defenders of your products. Social media and e-mail are two of the most effective ways to build a community. You can encourage your community to post notices and notes on your product pages.

4. Up Your Social Media Game

Through social media, brands can project their unique brand voice.  If it is not possible for you to have a dedicated social media person at the moment, set aside a specific time each day to respond to social media inquiries pertaining to your store.

Make sure you answer each request and check whether it is positive or negative on Facebook, Twitter, Instagram, etc.

5. Content Strategy

The goal of content marketing is to help your customers resolve their biggest issues. You can include blog posts, tips, interviews, videos, and infographics about the products you sell.

For example, if you run a fashion-focused e-commerce store, you can create content that gives style tips, fashion trends, etc. Always make sure you plan this on a content schedule.

6. Customer experience

Your customers are present on any channel on the Internet. You should be, too! Marketing has the potential to significantly improve conversions. Make sure the necessary contact information, such as e-mail addresses and contact information, is clearly visible on your website.

Integrate live chat on your website to communicate with your customers in real-time. The evolution of chatbots has facilitated the availability of 24-hour customer service and automated responses to frequently asked questions.

7. Optimized for mobility

By 2021, mobile e-commerce sales should account for 54% of total eCommerce sales, making your mobile experience effortless. Make sure your forms are automatically activated on Android and Chrome.

8. Returns policy

An online shopping challenge is that customers cannot try or try your product before they buy it. So that they feel confident being able to send back purchases, offer a fair, easy-to-find, and clear return policy.

9. Follow up

After purchase, follow up with the customer to verify that everything went smoothly, using the customer contact details you entered as part of the order process. Providing a discount on future purchases, informing the customers updated on the latest special offers, new products, and services, and helps to grow your business.

10. Personalize Customer Experience

We are in the age of personalization. Personalized email is no longer enough. You have to customize the buying experience throughout the buyer’s travel,

Based on several variables. Make use of recommendation engines to suggest customized product recommendations according to user location, shopping, and browsing history.

Apart from that, e-commerce stores may also use exit intent pop-ups, discounts, abandoned shopping cart messages, etc. To ensure that your customer experience game is on track.

Conclusion

Fierce competition has saturated the functionality of the product and the price appearance of each organization. Customers are not only satisfied with a great product offering anymore. A sensitive approach from Ecommerce website development company would be to adapt and move forward in an open spirit.

To stay ahead of the game, you need a unique offer that makes you stand out from the rest of the competition. Providing a customer experience through your e-commerce store and other avenues is an infallible way to help you achieve that goal.