The holiday season is right around the corner, and you wouldn’t want to miss out on what your competitors have. Thanks to the social distancing and lockdown norms caused by the pandemic, digital sales have risen significantly.
The mobile shopping phenomenon is set to take over the online shopping industry in this digital era. As mobile apps become the preferred product for online shoppers during the holiday season, several companies put their money on them.
Have you already created an app? If the answer to this question is yes, you need to pull up your sleeves and consider app marketing strategies to boost sales during this holiday season. There is no doubt that you would have flooded your store with excellent offers, eye-catching products, and jaw-dropping deals, but you are not the only one. Everyone knows this, and everyone does this.
It is not necessary to redesign your strategy or rebuild your business model from scratch. There is no suggestion of that here; instead, we emphasize the necessity of being more consumer-focused. Mobile apps need to be aligned with their users’ expectations, which is why several businesses prefer considering an eCommerce app development company to offer good strategies to stand out in the competitive market.
Using digital marketing to increase mobile app sales is an effective way to boost your revenues. Here are the top five ways to do so.
Notify Timely Through Push-Notifications
A mobile-based push notification system has the highest interface rate of any other medium. You can let your customers know about exclusive offers and discounts during this festive season by sending timely push notifications. Your messages should conjure up an impression of urgency in your customers’ minds. Customers who delay their purchases may be enticed by “Almost Gone” or “Last 24 Hours” tags.
Directly Connect With Their Text Box
Email pitching is a traditional method of marketing products and increasing sales. Nowadays, users prefer communication and connection through better technology. An app owner can send text messages that are personalized and that offer discounts, incentives, and coupons to the potential customer.
It is estimated that around 90% of buyers redeem coupons when purchasing products through the mobile app. Furthermore, 98% of customers are likely to open an SMS, which means the message is bound to be read, no matter what pitch you make. There are two ways to go about SMS marketing: manually or by using automated tools, which would automate pitching customized messages that would drive sales.
Programs Encouraging Referrals From Enthusiast
A chain’s best source of attracting new clients and connecting with existing ones is referrals. When you give your customers something extra to share, engagement will rise every time they share your store. Growing your business through customer word of mouth is an efficient path to reach more people. Come up with an exciting and engaging program where every user can benefit from buying something and then referring the product to others. Ultimately, this results in massive engagement.
One of the fantastic concepts of Amazon’s spin the wheel game is the chance for users to win a prize by spinning. In addition to luring long-term customers, this also leads to promotional popularity, resulting in your customers telling their friends about your online store. You need to make sure these campaigns are a win-win for the customer as if they feel betrayed, they will suffer, not just now but even later on.
Discounts And Exclusive Offers In-App
Using this strategy will ensure that your customers will download your mobile app and remain loyal to you. Shoppers seek out exclusive discounts during festive season sales, in addition to buying more items during holidays than during regular days. Mobile apps are ideal for keeping oncoming customers engaged. Your customers will stay on your mobile site instead of switching to other shopping sites by offering exclusive deals.
Apps With Festive Colors
Festivity and celebration are the main themes of the sale. You should design your app festively and cheerfully. Stores and apps that are styled around the festive season are more likely to be well-received by shoppers.
Using a festive interface, such as the Christmas avatar, Thanksgiving moment, or New Year celebration, will become more popular and positively impact sales. Because the store/app is expected to cater to all festive season shopping needs, shoppers think they will get everything they need here.
Also Read: Is Your E-Commerce Mobile App Ready For The Holiday Season?
Wrapping It Up!!
It doesn’t matter if you are successful, and you must understand what the customer expects and develop strategies to meet their needs. Due to the emergence of mobile apps, the retail sector has witnessed an unprecedented shift in the way consumers shop. To stay relevant and align your business with the changing dynamics of the retail industry, you must adopt measures that will set you apart from your competitors and help you drive profits. A mobile app marketing company can provide a much more organized approach than doing it yourself. The best idea for you is to be updated with the speed at which competition and consumerism are growing, and the best way to do so is through the support of a digital marketing expert.
