Today, WhatsApp has more than two billion users across the planet. Apart from being a platform to stay connected with friends and family, the popularity of Whatsapp as a business tool has also augmented considerably in the recent years. The majority of people open their messaging applications several times a day, or at least more frequently than they check out their emails. As a result, WhatsApp can be the most convenient tool for getting in touch with your target audience, as using the platform is highly likely to be a part of their daily habits. Open rates of mobile messaging are way higher than that of emails.
Moreover, messaging also allows you to react faster to the customer requests and promptly solve any issues they might have. This goes a long way in increasing customer satisfaction.
The usage of WhatsApp Business API
The Whatsapp Business API solution has been specially designed for medium and large scale businesses who desire to keep in touch with their existing customers, as well as make contact with leads across the world. While getting access to this API and navigating it used to be complicated earlier on, there are many solution providers available today who make using this platform easy for any business and budget.
As opposed to the typical WhatsApp Business Application, the API is not an out-of-the-box solution, nor does it come with its front-end interface. Businesses basically have to integrate endpoint to their customer communication software. Selecting the right platform to connect with the API is vital as the features available to a business for its WhatsApp support shall depend on it.
Template Messages
Template messages are among the most popular communication methods available with the WhatsApp Business API. It allows you to automate large sections of your service process by choosing to send out predefined messages in large volumes. This Whatsapp bulk message sender can be used for special offers, order confirmations, appointment reminders, shipping updates and more. Such messages ideally have strings of text and placeholders for automatic personalization. WhatsApp Business also offers a selection of pre-approved template messages for common service situations. You can even develop your own template messages for individual use cases. However, all the template messages have to be approved by WhatsApp before you can start using them. This process usually takes one to two weeks.
