There is a lot of importance of video marketing for your business. It helps in:

  • Growing revenue
  • Boosting traffic

For the success of your business, you need a number of things:

  • Exceptional service
  • Compelling offering
  • Visionary leadership

If you will tell a story about your brand then it will be very helpful for your marketing. A video is a great way of telling a story. To persuade the customers towards your brand a story will be very helpful.

Why is video marketing considered important for business?

A video that is measurable, memorable and snack-sized is very important for your strategy of creating content. These components will be helpful in:

  • Making marketers happy with a video of their choice
  • Creating engaging and short videos for the audience

Videos will be helpful in:

  • Inspiring actions that are specific to marketing
  • Sharing customer stories
  • Teaching concepts that are complex

The marketers can drive more conversions if they include video in their content. The reason behind this is that with a video, tracking and measuring the engagement of the audience is very easy.

Video marketing offers a number of benefits which are as follows:

1.It helps in the growth of your revenue – Research suggests that year after year a 49 % faster revenue growth has been seen in those businesses who use video marketing.

2.It persuades the customers to buy from your business – Animoto says that people are more likely to purchase after seeing a video and these people are nearly 64 %. Forbes says that a lot of individuals decide to buy something with the help of a product video and these people are nearly 90 %. HubSpot says that to understand the service or product in a much better way video is very helpful and a large number of marketers nearly 97 % agree with this.

3.It provides the people most of the things that they require – HubSpot says that as compared to PDFs, blog posts, social videos, social images, newsletters and emails, the video content from the brands’ side is preferred by a lot of people. The consumers use various ways for researching their options before purchasing something. Viewing videos, seeing the review sites, accessing the official site of a product or a company and making use of search engines are some of the popular tactics that consumers can use. In order to convince the consumer to use the products of your brand, incorporating a video in each of the places as mentioned above will be a good idea and you can do this with great ease.

4.It helps in improving the ranking of your website – On the SERPs your site can get a good rank if you will use videos in it. It increases the dwell time also. HubSpot says that the dwell time on a website increases if the website includes a video and 80 % marketers believe this. Mist Media says that because of the presence of video on a site, 88 % more time is spent by an internet user on the site.

5.It increases the amount of traffic – Research suggests that as compared to those people who do not include videos in their site a 41 % more traffic is enjoyed by those people who include videos in their site.

6.It helps in getting a lot of backlinks – Moz says that the possibility of getting backlinks increases 3 times more if you include videos on your site.

7.It increases conversions – Aberdeen Group says that conversion rates increase by 34 % and CTRs increase by 27 % because of including videos in your site.

In order to get the services of PPC, social media and SEO, contacting a digital marketing company will be a good idea.