Website Promotion – 6 Key Facts About Press Releases – Full Version

A great advertising campaign starts with courage, then planning, and finally success is achieved through persistence. If you’re not sure why you should strive for fame, think about luck, because they go hand in hand.

Glory will bring your business to the forefront of your target audience faster than any ad campaign could hope. This strengthens you as an expert and gives the consumer deep and lasting trust. This makes you a shining star with limitless possibilities. So what steps do you ask? Glue the gold star well to your forehead and let’s get started.

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1. Press releases:
Raise awareness with a press release. Yes, I know press releases have become a pretty popular little tool in cyberspace, and the releases fly here and there, but do they work? Probably no. Exploding your press release will get you nowhere. Instead, carefully craft a highly dynamic one-page press release and targeted publications that will interest you and your business the most. Don’t go into details; let this press release sing your praises. Then send it to the live editor and give it a call. In other words, let the press release be an invitation to your next phone call. Start making connections with the media. Be polite, rejoice, and be patient.

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2. Create a press kit:
A press kit is essentially an exaggerated press release turned into a package. It’s more complex, tells more about you and your company, and it’s all put together in a nice, neat folder. Of all the questions I get, first of all, what is a press kit? Simply put, it is a folder with information about you or your business. It should contain:

A. Introductory letter
B. One or two press releases
C. Newsletter
(This contains facts about you or your business.)
D. Biological sheet
(This is your biography and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. Business card

Submit your press kit whenever an editor, publisher or producer wants to know more about you……

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3. Newsletters offline.
Don’t forget that the whole world exists offline. Find newsletters or small print publications offline and submit articles. This can be a very dynamic way to increase your visibility as well as add to your press kit. You can find newsletters in your subject area by visiting the help section of your local university library. Ask for a catalog of trade newsletters and do your research. Once you are published, it will be easier for you to move to larger publications. Glory starts small and then snowballs!

4. Speak!
Yeah, right. Start giving speeches about your industry. Start locally with community clubs and local educational programs. Then find local talk shows and present your case to the producer. It’s amazing how many talk shows are actively looking for new speakers. Once you reach the Talk Radio level, opportunities begin to open up for you.

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5. Advertising sites:
Collect some dynamic article ideas. Only ideas, not the article itself. This is called a promotional presentation. Take these ideas and then present them to the editors of targeted publications. This can work really well as it saves editors time and puts the plan right in their hands. As a former editor, I know how well this works. Editors love ideas, especially ideas that are fully articulated and true to their readers. This means don’t submit pet ideas to culinary magazines.
Submit pet article ideas to pet publications. Seems like a no brainer, huh?

But you will be surprised to see editors who are not affiliated with their own publications. Glory comes from planning and perseverance. It has its rejections, but if you learn not to take it personally, it will work over time. Remember, once you start, carry on. Once you stop, you have to start over.