Many businesses make use of LCD, LED, and Projection Screens to display their services and products. This sub-segment of signage is known as digital signage. Increasing in popularity, digital display boards can be seen everywhere, from stadiums to hotels. Like traditional signage, digital signage is used to entertain, engage, educate, convey, market, and inform. High-quality videos and graphics are used to meet the unique needs of a business and adopt its market strategy.
Types of Digital Signage
There are many different types of digital signage solutions that a company can choose for their marketing needs.
Digital posters are the simplest form of digital signage displays. Like a paper sign, they are placed flat against a wall, which means they take up little space and are easy to install. Since they come in the form of an LCD screen, they prove to be more user-friendly and beneficial than paper posters. They’re more likely to gain customer attention than traditional signs, and you can change the visuals at any point. This feature allows you to communicate different information to customers at the touch of a button. Like paper posters, they can be in landscape or portrait orientations, different sizes are available, and they can be moved around easily.
Free Standing Interactive Displays
Free-standing digital display boards are mounted to the floor in an upright position, making them a great tool to encourage customer interaction. Consisting of an LCD touchscreen, free-standing display boards are an interactive digital solution. They can enhance a customer’s shopping experience by providing information about a product, allowing them to order products not currently in stock, and giving them a tool for feedback. Interactive displays can also serve as a valuable marketing tool when interaction on the customer’s part is encouraged.
If you’re in the food business or any other kind that relies on order points, digital menus are a great display solution. Menu boards provide customers with hassle-free experiences and can be displayed as standalone posters or interactive material. A benefit of digital menus is that they can be changed or updated anytime it’s needed without the need for re-printing material.
Indoor and Outdoor Signage
Indoor and outdoor digital signage solutions have their individual pros and cons.
Indoor signage allows you to change the visual content whenever needed and have various display formats, such as live TV, stagnant posters, or social media streams. You’ll also be able to easily publish notices or messages, making indoor displays both informative and entertaining.
An outdoor digital signage screen can be more complicated. Not only is installing it more challenging, but you also need to ensure that it’s enclosed in a waterproof casing, has a proper cooling system, and that adequate ventilation is in place. Although the costs are high and this form of signage has limitations, it can still be valuable when businesses want to reach a broad audience over an extended period.
No matter which types you choose, hopping on the trend of using a digital signage screen for marketing purposes will boost your brand!