For the success of any business, search engine optimization is very important. In a survey conducted among a number of industries, it has been found that the website traffic’s number one sources are the results of organic search. This report was given by 2019’s Global Report on the State of Content Marketing. By practicing SEO in the right way, you can get a lot of benefits. But what are the ways to ensure that SEO is done in the right way? The answer is the metrics. These metrics will measure the success of the initiatives of your SEO and show you whether you have done it correctly or incorrectly. More than 200 factors of ranking have been considered by Google. It can be difficult to determine which among these factors will have a great impact. If you are going to examine the metrics of SEO then you need to perform an analysis of an important measure known as the dwell time. Now I am going to tell you what is dwell time and how does it affect your rankings.

Dwell Time

When a visitor comes back to the SERPs after spending a particular amount of time on a search result clicked by him then this amount of time from the click to the coming back is known as the dwell time.

Difference among Time on Page, Bounce Rate and Dwell Time

Time on Page: When a visitor navigates anywhere else after spending a particular amount of time on a web page then this amount of time is known as time on page. He can navigate back to SERPs, your content’s external link or your site’s another page.

Bounce Rate: We will call it a session of a single page when a user leaves a site after visiting a single page only. Then how many sessions of the single page have happened? Their percentage is known as the bounce rate.

Dwell Time: It has already been discussed above.

Now what is meant by a low time on page. It shows that the visitor has quickly left the site because he has received all the required information on the site.

For bounce rate also, the same is true. We can say that the window has been closed by the user after getting all the necessary details.

But, for dwell time, the same is not true. Here it will be considered that the required information has not been got by the visitor if he returns to the SERPs after spending a small time on the web page. This shows that the visitor is dissatisfied with the site.

Here a question arises that how much dwell time will be considered as good? This time will be called poor if it is less than 2 mins.

Is ranking of a page affected by dwell time?

Google does not say anything on whether the rankings will be affected by the dwell time. Only two factors namely bounce rate and time on page will be seen on the dashboard of Google Analytics. We cannot consider dwell time as a KPI.

An initiative of artificial intelligence is the Google Brain. Feeding the machine of SEO is their work and for determining the rankings in the search engines, no algorithm has been created by them. The role of dwell time has been considered important here by a number of professionals of marketing.

Calculation of dwell time

Steps for calculating average dwell time are as follows:

  • Go to your account of Google Analytics and log in.
  • Go to “Behavior”.
  • Go to “Site Content”.
  • Go to “Landing pages”.
  • Go for creating a “New Segment”.
  • Mention that you are interested in seeing the “Organic Traffic”.
  • As a result, the “Avg. Session Duration” metric will be seen by you.

Steps for increasing the dwell time

Create content that is better and longer

The visitors will take more time in reading content that is better and longer. So, create content of this type as this will help in increasing the SEO’s dwell time. An article will be considered as of long-form if it has a minimum of 2000 words.

Give priority to user experience

In order to have an accessible page you need to follow a number of steps:

  • Your content needs to be scannable – A scannable article is an article that uses short paragraphs, lists, bullets, headings and subheadings.
  • The loading time of your site needs to be low – It is necessary that a site takes less than 4 seconds to load. This will prevent the visitor from leaving the site.
  • Your site needs to be accessible by various browsers – It is necessary that on Opera, Chrome, Firefox and Safari, your site works well.
  • Provide easy navigation to users – Use navigation bars that are clear and can help the users in getting the required information.
  • Build pages that are mobile-friendly – It will be good for you if your site has mobile-friendly pages. It is because the mobile users are increasing day by day and they spend more time on their mobile phones to watch something online.

Contact SEO company India to get the services of search engine optimization.