E-commerce has been on the hunt (for quite a while now) to find the best way to give their customers a personalized online shopping experience. This means they’ve essentially been looking for the best ecommerce personalization software. Read on to discover what you should be looking for when choosing your ecommerce personalization platform.

Why Invest in An Ecommerce Personalization Platform?

Before we begin telling you what to look for in a software platform, we should first tell you why you need a software platform, to begin with. And the answer is two-fold.

  • One- If you aren’t personalizing then you’re behind on the times. And if you haven’t been left behind yet, then unfortunately you will be shortly. Customers have begun to expect personalization from online shopping sites, and it’s quickly becoming standard practice.
  • Two- an ecommerce personalization tool can boost sales, customer loyalty, and allow you to target key audiences. There are so many upsides to these tools, that there’s really no reason not to jump on board. There is nothing these tools can’t do!

Ability to Create Personalized Marketing Plans

The first thing you should look for in an ecommerce personalization tool is if it’s able to create a personalized marketing plan. And this is at the top of our list for good reason- sales. Any ecommerce personalization software that you purchase should be able to create personalized marketing plans because it will coerce your site’s visitors into making purchases.

A Focus on Cart Abandonment

A focus on cart abandonment should also be at the top of your list when searching for the perfect ecommerce personalization platform. Any good software will have an action plan for how to combat cart abandonment. Whether that’s through-

  •  Personalized exit pop-ups
  • Gaining client information through multi-channel information sharing
  • Or personalized countdown clocks

No matter how the platform goes about it, be sure they have a plan in place.

An Emphasis on Cutting Down Information Overload

One of the best things personalization software can do for e-commerce sites is to help them put a stop to overloading their potential customers with information.

If the software you’re considering doesn’t mention how their tool will help cut down on this information overload, then it may be time to look elsewhere.

Client Retention Tools

Client retention tools should be included in your ecommerce personalization platform. That may look like-

  • Customer loyalty programs
  • Help desk
  • customer relationship management (CRM)
  • Community engagement

While no software will have all of these client retention tools, having at least one strategy geared towards customer retention is extremely important.

Since the birth of E-commerce, we have been on a journey- a journey to give customers the most accurately personalized shopping experience while online. Ecommerce personalization software has been our biggest tool to achieve this goal, and the options are becoming more and more plentiful each year.

Hopefully, our suggestions on what to look for in a platform will allow you to choose the one that’s best for you and your business. Good luck!