To keep pace with the increasing competition level in the industry, all companies need to be proactive about leveraging the latest marketing methods and tools to connect with their target audience in the most impactful manner. Whatsapp business marketing has especially become extremely popular in the last few years as it allows brands to reach a huge number of audience, develop strong relationships and boost their sales prospects.
WhatsApp is currently the most popular messaging platform across the globe. It has a more than a billion active users, making it a must-have for businesses that want to connect with their audience on a personal level. As more than half of the people using Whatsapp messaging services check their app every day, brands can make sure that the target audience will get their offers through the platform. In fact, WhatsAppp text messages have a 98% open rate.
Develop profound relationships with customers
In the contemporary landscape, a business will have multiple means available to them to connect with its target audience. However, WhatsApp provides them will the chance to engage with the audience on a more personal level than most of the other tools. This makes WhatsApp marketing a pretty effective strategy in regards to creating long-standing, profound relationships with customers. Building and maintaining these relationships even helps many brands to cut down on their marketing expenses, as customer retention becomes 5-25 times cheaper than acquisition.
With WhatsApp, brands enjoy a host of opportunities and features for personalization that plays a major role in impressing the target audience and leaving a lasting impact on their minds. For example, through this platform companies can send customized welcome messages, special offers, birthday congratulations, and more. These messages make the audience feel special, and increase their engagement with the brand. Whatsapp bot service additionally allows companies to answer the questions and queries of the customers any time of the day, which further increases their contentment with the brand.
Higher conversion rate
Selecting the ideal channel for contacting with customers is crucial for all companies. Many people get disgruntled with phone calls, and some tend to be inaccessible through email or social media. This is where WhatsApp is extremely helpful. This tool can be effectively used to nudge prospects towards the purchase and drive conversions. Messaging through this tool after initial contact with a prospect can increase the conversion rate to a commendable extent.
