As Q3 2020 data came in, Realme was seen to be leading the charts, along with other giants like Xiaomi, Samsung, Apple, OnePlus and Vivo. Since the launch of the Realme 1, its first smartphone in India, Realme has seen a steady rise to the top. As of April 2020, it has more than 2.1 crore users in India. Let us try to understand how Realme got to where it is today.
- Increasing smartphone users
With the launch of the iPhone in 2007, people got introduced to the magic of smartphones. Since then, companies like Samsung, Micromax and LG also started manufacturing their own smartphones. But as the number of smartphone users started increasing, established Chinese smartphone manufacturing brands decided to enter the Indian market.
Thus came in brands like Oppo, Xiaomi, Vivo, OnePlus and Realme. In 2018, the number of smartphone users in India crossed 500 million and that number is expected to cross 700 million by the end of 2020. Hence, in this growing market, it was not difficult for Realme to make a place for itself with its consistently good products.
- Affordable smartphones
Realme became extremely popular in the mid-range segment. A big part of the Indian market wanted smartphones at a cheap rate. And that is what Realme provided. It comes equipped with the octa-core Snapdragon 720G processor, which makes it fast and efficient. It also has 4GB RAM and a quad-rear camera set-up with 64MP primary camera resolution. It costs Rs. 19,999, but offers excellent value for money.
Another under-15,000 Realme phone is the Realme Narzo 20. With a 6.5-inch LCD screen, the Realme Narzo 20 provides a crisp display to the users. It has a 48MP + 8MP + 2MP triple rear camera set-up and an 8MP front camera. With a 4GB RAM, it comes at only Rs. 10,499.
- Quality products
In a rush of producing phones at cheap rates, Realme has never compromised on their hardware or software. They have phones for everyone across the budget segments, and they also cater to various needs of the people. They have phones with 4GB RAM (like the Redmi 7i) to phones with 8GB RAM (like the Realme 5 Pro).
Similarly, they have phones with top-of-the-line cameras to phones with decent cameras. That makes them useful to a wide demographic of people. For instance, one of the smartphones from Realme is the Realme 7 Pro.
- Keeping up with the times
Realme has always been up-to-date with its technologies. With 5G predicted to become a reality in the very near future, the brand has launched a host of 5G-enabled phones.
- Regular software updates
Realme has promised its customers regular updates for making their phones better and more durable. Keeping up with their promise, they have already released the Realme X2 and X2 Pro that have the Android v.10 as their operating system.
- Durability of phones
A lot of people have concerns about durability with Chinese smartphones. Realme has managed to prove the durability of their phones, and the evidence of that is some tremendous reviews across platforms.
All of these factors, combined with their solid marketing strategy has helped Realme get to the very top.
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