The USP is what makes a business and its services/products unique. It is a factor or consideration, you provide that nobody else does in the market-regardless of the higher or lower price, new technological innovation, a superior client experience, etc.

On the off chance, if you cannot distinguish your USP, you will struggle hard to persuade your prospective clients to purchase from you rather than your rivals.

Let us understand this with the help of a real-time example:-

Starbucks, an American multinational chain of roastery reserves and coffeehouses, has more than 15000 outlets in more than 50 different countries. It is one of the World’s favorite coffee shops. There are numerous other cafes selling coffee but what do you think has made Starbucks so popular? If we compare the pricing with other coffee corners, they are 5–6 times expensive, but still, people love to purchase coffee from them. Why? They have a unique selling proposition, this differentiated them from others.

What is a unique value point?

Also termed as a Unique Value Proposition, unique value point, unique selling proposition, and unique selling point, it is what sets you apart from your competitors in the market. It is very rare to start a business with no competition. You will have competition and it will significantly grow over time.

And among all this competition, Your customers will be putting this question, “Why must I purchase from you?”. Your answer should be your unique value point.

How can you develop a unique value point?

Identify and describe your client base

Before you strategize, decide on an Ideal eCommerce development solution and make plans to set your business apart from your competitors, you must know everything about your perfect customer base.

To identify your prospect client, consider the following points:-

  • Figure out the strengths and weakness of your business

You must always identify the strengths and weaknesses of your business, as it will help you to figure out the area where you must not focus on your USP. You must circumscribe your key strengths, whether it is the quality or number of the superior service and products you offer.

  • Explore the competition

To compete in the market, you must know what geographical location your store exists in. Explore your competitors and analyze what they are strong at and how they are communicating with the crowd (potential clients).

Also read: Magento Vs Shopify Vs BigCommerce Vs WooCommerce – Which eCommerce Platform Is Best For You?

  • Recognize all the areas

Now since you have a unique selling proposition, it is time to implement all the plans to communicate with the customers. You can opt for e-Commerce website development service, send emails, social media notifications, PPC, etc.

Advantages of a unique selling proposition

With a robust unique selling proposition, consumers will take your business differently.

Don’t compete on the pricing

You do not have to undercut your costing just to get your client base. It is better that you focus more on the experience you provide to your esteemed clients.

Expand the conversion sales and rates

When a user visits your website and does not understand your services/ product, they are going to leave. You wasted all your time and resources to draw traffic to your store, but you dropped the ball after that, this is the reason why you are not converting your potential clients. Hence, it is good that you hire web developer. They will have domain experience and thus they will help you to have great results.

Wrapping it up!!

A USP is more than just your marketing gimmick. It is your statement or ideation to compete in the market. It is a space where you figure out the loophole in the market with a specific type of slogan or message and explore the market. With good USP you are going to surely nail the market.