I have wanted to write this post for some time since I saw some articles comparing Advise Only to Mint.com I was honestly disappointed and disappointed.

Now – after a few months – the 

 sites that provide online financial advice have greatly improved and grown and it is certainly interesting to understand the evolution of the sector because sincerely there is a great need for financial advice and independence of those who provide it and therefore also the internet. will try to answer.

The advantage of the internet over a personal consultant is that you can easily compare your opinions with those of other users. It is also possible to take advantage of the evolution of technological tools that allow you to build portfolios safe from excessive risks.

Abroad in the field, there are already very successful experiences among which perhaps the most beautiful and by now historical is that of MotleyFool.com, a real investment guide recognized for its independence and innovation.

Among the Italian sites that are emerging there are instead:

  • AdviseOnlywhich allows you to build one or more portfolios of financial instruments free of charge, check their trend over time, risk, liquidity, and performance indicators, compare them with those of other investors. For a fee, it then allows you to get real financial advice. Among the founders are prominent former international bankers and certainly people who have a deep knowledge of the banking sector (perhaps a little less independence?). My first impression when I visited the site 6 months ago was to find myself in front of a confusing site, difficult to use, not innovative. Today I can confirm that there is still a lot to do to make the platform more intuitive and to streamline even just the graphical aspect and usability of the site.
  • Moneyfarm is an independent financial advisory service, which offers those who decide to use the service advice on how to build a balanced and risk-free portfolio that is not in line with their investor profile. It makes use of the services of Roubini Global Economics for market analysis and for investments it uses only ETFs. It offers free investor profiling based on acceptable risk and gives the possibility to purchase three different advisory packages ranging from 100 to 350 euros per year. The site is simple, clear in the messages it transmits. In particular, I like the message of independence from the big banks that it communicates and which can also be found in the profile of the founders. 

Finally, I want to clarify that I have not yet used the services of either provider and therefore I am very interested in knowing if you have experiences to tell about the goodness of the advice offered which I am not able to judge, but that is the most important aspect. important to evaluate.