The rise of ecommerce, led by Amazon, has been such in recent years that many platforms have emerged on the internet to launch an online store. However, among all those available, in Onion Studio we recommend web development with WooCommerce . Here’s why.

What is WooCommerce?

WooCommerce is a free plugin that allows you to enable an online store within your WordPress installation in just a few clicks. What are the advantages? We have already discussed the main two in one sentence: it is free and has all the strength of WordPress .

A basic WooCommerce installation contains much more than what you need to start your ecommerce , including:

  • Product and inventory management,
  • Creation of shopping cart and user area,
  • Generation of reports and statistics,
  • Tax management,
  • Discount coupon management,
  • Administration of orders and clients, and of course
  • An almost infinite repertoire of extensions

Of the WooCommerce extensions or plugins we must bear in mind that, in many cases, they are not free. In fact, the woocommerce.com business model goes precisely through the creation of specific bundles , or batches, with many extra features. However, it is also necessary to point out that the quality of these plugins is notoriously higher than the average and they usually compensate for a long time the outlay to be made.

Payment methods with WooCommerce

Although by default WooCommerce’s ‘native’ payment options are quite concise, there is a vast catalog of extensions to increase the payment possibilities for customers.

Bank transfer, money order and even PayPal are included among those options by default, but large platforms such as Stripe or Redsys have free plugins specifically developed for the platform.

WooCommerce web development

If this is one of the strongest points in favor of the plugin , one of its biggest handicaps is the lack of functionality that covers the billing process . The default purchase process usually ends in the issuance of an email with a tax breakdown that serves as a receipt.

Advantages of WooCommerce compared to other ecommerce platforms

Some we have already commented on. The integration with WordPress, the availability of a successful translation into Spanish -and almost all languages- and the robustness of its development allow to obtain a lot in just a couple of clicks.

In addition, for the grace of designers, it incorporates an exceptionally versatile template system that allows practically total adaptability to the design proposal and user experience that is required. WooCommerce web development is also very similar to WordPress and, therefore, easy for developers with a certain degree of knowledge of it.

For all this, even though it is true that it is not the most complete management system on the market, it does have enough advantages over others such as Shopify or Prestashop, to be the most appropriate option for a new ecommerce project .

Integration with other tools: a must

Integration with analytics is vital for any ecommerce, and WooCommerce is perfectly understood with Google Analytics. It also does so with other platforms such as MailChimp, allowing for near-perfect user and experience synchronization.