When it comes to making their area look like a desirable place to stay, hotels need a different strategy. Consider these ten suggestions to enhance your customers.
Hotels need to establish a social media presence to stay relevant and attract younger consumer groups, particularly in markets with intense competition.
The appeal of a hotel may be greatly influenced by its online presence, therefore businesses that want to grow their clientele and establish a name for themselves in the industry should give developing a strong social media strategy priority.
Whether you’re just getting started with social media marketing or looking for Digital marketing in Ludhiana to widen your approach, here are the top 10 tips for your strategy.
- Show Your Face(s)
One of the social media’s main benefits is that it helps you to display a much more human side of your brand. If you give your hotel’s name a face—or several faces—it will have an even greater effect.
- Utilize Short Form Video
You can also create and share videos on Instagram as “Reels” to reach a wider audience with this really interesting content. Even better, you may share short videos on Facebook, your website, or email marketing materials.
- Partner With Influencers
Influencer marketing is a great way for hotels to improve their social media marketing approach. Hotels have many options when creating an influencer marketing strategy.
For example, you could:
- Providing paid trips to influencers in the travel or leisure sectors will encourage them to share their experiences with their followers.
- Providing the hotel as a venue for an influencer event. Then, it may appear in both their writing and that of event participants.
- Offer Exclusivity
Sharing unique content and providing your followers with the insight they won’t find on any other social media platform is what exclusivity on social media looks like. This may involve:
- Running competitions.
- providing first looks at upcoming spaces or amenities.
- Offering discounts.
- letting people participate in the creation or selection of features for new services.
- Consider Seasonality
Seasonality can also refer to the various holidays or yearly occasions that happen throughout the year and around which you can create social media content.
- Be Swift With Replies
Whether you use Facebook, Instagram, Twitter, or even LinkedIn, responding to comments and mentions as soon as possible is important.
The digital world moves quickly, and the majority of social media users expect instant pleasure or responses.
- Take Action From Comments
A feedback loop should be a part of your social media strategy, continuing the previous advice. Acting on criticism is considerably different from just accepting it and responding to it.
- Learn From Top-Performing Content
Speaking of taking action, based on which of your posts are the most popular, you may change and improve your social media approach. The simplest way to figure out what your audience wants from content is to examine interaction and popularity, taking into consideration measures like:
- Likes.
- Shares.
- Comments.
- Engagement during the first few hours after posting.
- Followers’ responses in the comments or replies.
- Invest In Paid Ads On Instagram And Facebook
Facebook may not be the apparent choice for developing original and engaging social media content. However, it is one of the best channels to invest in if you want to include paid advertising in your hotel’s social media marketing strategy.
- Encourage Trip Advisor Reviews
TripAdvisor is a platform with a huge following that has the power to greatly affect the perception of your hotel, although it may not initially look like a traditional social media channel.
Final Thoughts
The conventional definition of social media marketing in the travel industry was posting on one or two different sites. It now has a big part in almost every hotel’s marketing strategy.
