Technology is ever-evolving and with that, the need of the audience keeps on changing.  They want to look at something new after a period of time. In order to do that, motion graphics were introduced back in the 40s. From simple images to graphics we have now reached motion graphics.

What is motion graphic design?

Motion graphic is basically when developers add movement to the graphics that they create. It helps tell a story. A shorter version of a video and more happening than a simple image.

Motion Graphics help entertain your audience and more importantly encapsulate their attention. That leads them to be potential customers. Motion Graphic designing can be done through typographies, objects, and graphs.

Every time we add a motion graphic design; it is usually to explain a process, product, or concept. Here are some skills that a motion designer must have:

  • Essentials skills of Motion graphic designer

 A motion Graphic designer should be able to use basic graphic design skills. With that, they must have traditional art skills and traditional art skills. Moreover, they require an understanding of animation and  3D design skills. Moreover, a designer should have information about Typography, color skills, and technical skills.

Best Graphic Design Examples

  • Pepperfry motion graphics video

Pepperfry is one of the best home decor sellers in all of India. They have a wide range of products. Along with other means of marketing they use graphic designs to promote their brand. In these short moving graphics, one can have an idea of what the products look like.

  • ICT motion graphics video

Information and communication technology updates you on the status of your products. This allows their customer to have an update on what their product has reached. Motion graphic design services represent the whole process clearly.

This paperless management of operations is an excellent example for anyone who wants to stay on top of trends and weaknesses of production processes.

  • Eurika motion graphics video

This is an online marketing company. It helps small businesses to be recognizable,  track results and market mobile services. This presents a digital image for the brand and allows them to be marketing in a way that attracts their audience and potential customers.

Sometimes, the concepts are easier to convey visually.

  • Industry 4.0 (Deufol)

Deufol has certainly made understanding the industrial revolution a piece of cake with this fantastic motion graphics video. While the graphics stand pretty impressive, the front-and-center copy is what makes it stand out.

Besides, the videos have an excellent voiceover to communicate about a complicated topic and delicately weave in their solution. They have fabulous illustrations of how essential copy can be in delivering your message through video.

  • Welcome to human care (Seton)

Seton launched a marketing campaign focused on providing “human care,” an approach to healthcare that puts people at the center to stand out from the competition. Their clients sum up the concept and highlight Seton as a people-first brand.

  • Imagine what you could do (American Express)

American Express videos use a fun and exciting animation for explaining credit card values. They o prove that commercial videos aren’t only for increasing sales or launching products. You can see features in technology, big data, and social media careers.

  • DigitalOcean

Although the Digital Ocean video is short, it is compelling. The concept is creatively explained with this incredible motion graphics video in under a minute. It uses isometric illustrations and a monochromatic color palette, coupled with an energetic voiceover. This is one of the perfect examples of how short videos can be as impactful.

  • Reddit

The Video perfectly demonstrates how animated motion graphics can use a light-hearted style. The script has delicate humor, followed by delightful and candid illustrations. The animator has undoubtedly done an exceptional job making it look as vibrant as possible.

If you wish to promote a mobile application, a website, etc., this stunning motion graphics video can be an excellent referral.

  • Better light, better life

The Better light and a better life have ideally used the lighting effect to convey how important light is in our lives. Videos like this can help you to have a great understanding of your product and gain more engagement.

Ending Note

All the examples are proof that most businesses have started to include motion graphics in their campaigns. If you are planning to include such designs for your brand make sure you deliver a clear message and put motion graphics to enhance your brand and not overdo it which will do nothing but confuse your audience.