SEO is a critical success tool for any modern business, not only because it can increase your online visibility and reach, but also because it can help you increase sales by driving more traffic to your site, providing more opportunities to convert leads into customers, and providing the tools you need to increase conversion rates.
1. Identify the Appropriate Market Niche
The first step is to find an appropriate niche. You must make certain that the audience you’ve chosen is the most valuable to you, which may necessitate a change. Sam Ovens, a New Zealand entrepreneur, for example, was forced to target American tourists due to their increased proclivity to convert and show interest in his services. Conduct some market research and surveys before deciding on a target audience that is likely to be interested in your brand.
2. Separate Your Purchasing Stages
Then, segment your customers based on where they are in the purchasing cycle and update your website accordingly. For example, you might want to change your content to appeal to clients who are just becoming aware of a problem, or you might want to switch to content that appeals to those who are ready to buy. It all depends on who you’re trying to reach and what your customers’ goals are.
3. Identify Relevant Long-tail Keyword Phrases
Create a list of long-tail keyword phrases and begin narrowing them down based on those parameters once you’ve determined your target demographic (and buying cycle stage). Use a tool like SEMrush to competitively research those phrases and identify critical development subjects appealing to your target audience. If you’re having trouble, consider surveying your target audience to find out what kinds of content they’d like to see from you in the future.
4. Make Use of Social Listening
Then, you can use social listening tools such as Onclusive to learn more about your customers and what they want to see. To gain a better understanding of their values, desires, and dispositions, keep an eye on popular issues within those demographics and how they interact with other companies.
5. Tailor your Search to Unique Search Habits
Finally, determine whether your demographic has any telltale search behaviours that can help you fine-tune your efforts to specifically target them. Bing, for example, attracts older audiences and those with specific search requirements, whereas certain groups search disproportionately using mobile devices or features such as voice search. Learn about these search behaviours and use them to your advantage throughout your campaign. Don’t make the mistake of assuming that all types of searches are the same.
