You may have spent a lot of money on your gorgeous website, but underlying flaws may be keeping you from ranking on the first page of SEO results. Many organizations are oblivious to the distinction between the aesthetics of an SEO-friendly website and a visually appealing one.
It’s challenging enough to get your website ranked on Google. Similarly, boosting your SERP ranking may be difficult, especially if you’re in a highly competitive digital marketing world.
In this article, we’ll answer some of your questions and provide you with some pointers along the way.
1. Low Content Quality
The quality of your website’s content is critical to its ranking in search engines. You will not be able to rank on Google or other search engines unless you have high-quality content that consumers want. If you’re only generating material for your digital content marketing and not solving customer problems or answering their queries, it’s pointless!
Writing thin content that does not entirely satisfy what a visitor is searching for is a proven reason for your website’s ranking to be low. If you are going to share your knowledge on a subject, you must demonstrate to both users and search engines that you are an authority on the subject.
2. Content Structure
You don’t want to have too many pages on the same subject because this might lead to keyword cannibalism and a perplexed Googlebot that can’t figure out which sites should be displayed on a SERP. Choosing themes, site design, and goal keywords for landing pages is the simplest way to arrange your information.
3. Poor Quality Backlinks
Backlinks are vital to the success of any type of content. When you create significant content, you want backlinks as votes of confidence from other websites.
Nobody can refute the importance of backlinks, whether you are a local business partnering with a non-profit and looking for respectable backlinks or writing a how-to piece that is linked to by other comparable businesses.
4. Underdeveloped On-Page Optimization
On-page SEO is critical for increasing your website’s exposure. You must ensure that your page(s) are appropriately optimized for a target keyword, that they provide consumers with relevant information, and that they load quickly.
On the surface, you should check to see if your website and pages are optimized. You will be disappointed with the results of your Google ranking if your website is not optimized for what your company does.
Here are the major areas on each page where you should focus your keyword optimization efforts:
- Meta description
- Description (meta)
- Headings (H1, H2, H3, etc.).
- Content.
5. Poor Technical SEO
Technical SEO is a crucial piece of the jigsaw when it comes to your website’s Google rankings. If your website is not technically sound, you may run into issues. Your SERP ranking might be damaged due to a crawlability issue or a lack of crucial components.
Wrap – up
There are a number of reasons that can be holding your website rankings Back and they may be static or not as high as you would want.
Make use of the things listed above, as they will assist you in fixing and solving some of the issues your site may be experiencing, as well as allowing you to inspect your website’s Google rankings.
Are you unsatisfied with your local SEO service provider? Don’t worry; As the best digital marketing agency, Edifying Voyages offers you result-driven SEO services.
