Currently, about 37% of the web includes video production. Since the invention of the film, this has been an efficient way to reach and influence viewers in the form of advertising, the most prevalent of these being television commercials. Overtime movies are clearly advancing and adapting to work in today’s digital age.

Today, the sales of home digital video recorders or DVRs are skyrocketing, and TV commercials are becoming more and more obsolete. With a DVR, viewers only have to fast-forward commercials. TV advertising budgets are an unnecessary expense for these devices. That’s why so many companies are shifting their focus to the Internet and online advertising.

Important benefits of video

One of the main reasons why video production is important to use in advertising is that it is for sale. That’s it. There is no other reason. According to a University of Pennsylvania survey by the Wharton School of Business, video allows customers to choose 72% more to buy services and products, making purchasing decisions faster. Most future consumers will be able to better understand their products and services when they watch the video.

1. Shared video and DVD business cards

89% of consumers review the video work when they receive it, and 94% share it with family and friends. The industry suggests that video promotion response rates are at least six times higher than mailing ads in print. Pamphlets on DVDs of videos and business cards are so perceptual that they are rarely thrown away like junk mail. Many people tend to grab them and give them to their friends. Most people can watch the entire marketing video out of curiosity.

2. Consistent message and affordable price

Reaching the market with video helps many sales reps contact markets that they can’t reach. Video helps deliver messages to minor market segments that are too far away or market segments that cannot provide live training services.

The video helps to show a consistent message to all viewers every time. Enables on-demand viewing of reliable training, marketing, sales, or orientation for a wider audience. It’s affordable and not just for big companies. Carefully scripted videos with 2 or 3 minutes of viewing time are very useful and can represent more information than a large stack of printed matter.

3. Video used many times provides rapid online growth

Video on the Internet is growing rapidly, and in fact, watching online videos exceeds normal watching TV. It has become the most popular communication tool in the last 100 years. Many videos are excellent sales campaigns in their own right. As an example, Bowflex, a commercial exercise machine, sells a $ 2000 system. Free videos they send to potential customers cost them only 6.50 each, but almost half of the customers watching the video order the system.

4. Powerful sales equipment

You can use video to animate your products and services, but this is not possible with pamphlets. You can use the product to photograph your customers and show the true benefits of using the product. The same video has many uses. It can be used in trade fairs, single sales calls, presented to groups and viewed online using a website. It can attract investors. By designing your video to accept simple updates, you can include new services, products, and people without having to redo the entire video.

5. The company is displayed in a large size

A relatively small company can look like a much larger company. You can shoot some suppliers, customers, and companies. You can view the products or services that are used and manufactured. You can explain complex processes and technical products and show the internal mechanism with a video. It clearly explains how the product or procedure works.

6. Provide visual tours and train employees

Video production is a cheap way to train people or sell products that need demonstrations. This is especially suitable for products that are expensive to move and demonstrate.

With good lighting and close-ups, you can take a virtual tour of your organization. Companies can do their best, and the audience doesn’t have to see what they don’t want to see. You can highlight aspects of your organization that are most important to your customers, such as quality of workmanship and pride.

7. Motion creates emotions

The reason the video is such an influential medium is that it attracts viewers’ emotions. The ability to reach the audience with audio and image is very compelling. The fusion of sound and vision can appeal to visually learning viewers. Hearing learners also enjoy videos because they respond to their hearing learning style. In video production, you can use it before or after a shot to show the benefits of a service or product. This can show how a product or service can be dramatically improved.

Video production occupies most of the Internet. This is the most efficient way to reach your audience. Video gives potential customers a better view of the product. This is a great way to promote your product or service. Many companies are shifting their focus to online advertising by using video instead of television. Commercials may soon become obsolete. This is because most homes have digital video recorders that allow viewers to skip commercials.

Read More: How is Cloud transforming businesses