If you’re into streetwear fashion, you need to know about the ins and outs of the culture. That’s what this post is about. I’m going to go through a lot of different things you need to know about the culture and how to approach it, plus a little something about what exactly is streetwear.

Street fashion clothing started in the 80s with the New York underground scene and the birth of labels like Supreme, A Bathing Ape, and Duck Brand. This is not a new term; we can go back in time as far as the ’70s. It was a rebellion against society and all of the norms. If you look at what streetwear is, it’s a rebellion against what is accepted. Society accepts what it wants. Society accepts what it does not want.

The word “streetwear” is synonymous with “cool.”

It means going out and having fun. It means rocking head-to-toe gear and making a statement. It means having the confidence to show your stuff.

But most importantly, streetwear is an umbrella term for a vast array of fashion labels — each different. And although most street fashion clothing brands cater to the same set of demographics, what they share in common is more important than what separates them.

So we’ve rounded up everything you need to know about street fashion clothing and how it’s shaping up for the new year.

Streetwear, as a genre, describes the kind of fashion you’d find at your local skate shop. It’s cool, casual, and designed to be on the go. But that’s just the start.

Hip hop clothing is also all about collaboration. Some of the most celebrated designs came together from the heads of both fashion and skate brands. In the same way, that a skater would use skate tricks to build a better skateboard, brands can work together to create stronger, more cohesive collections.

And just like street skating can be fast-paced and risky, hip hop clothing is often a result of trial and error. The fashion can be loose and baggy, but it’s still wearable.

It’s not hard to spot some of the biggest names in hip hop clothing. From a collaboration between Adidas and Supreme to Drake’s OVOX collection, streetwear fashion’s current love affair is obvious.

And that’s a good thing because streetwear represents a healthy alternative to the fast-fashion trend that has gripped the industry over the past few years. You can buy a Supreme or DMX T-shirt for $20 — but there’s a lot more to that pair than just a logo. You’ll also get comfortable.

It’s an approach that aligns with Nike’s plans for the new year. CEO Mark Parker recently said that the company is looking to “put the innovation, craft, and heritage of the brand at the center of its business and become more relevant to youth in the US.” And streetwear is one of the best places to start.

One of the biggest reasons why street style clothing  continues to grow is its approach to fashion. The genre’s attitude towards the style is a combination of simplicity and personal expression. And that’s what makes it so appealing to teens and millennials.

The simplicity comes from how most street style clothing looks. Most of the brands and clothing lines that make up streetwear are built for people who want to put together a look that is as simple as possible. In other words, they work for everyday life.

Personal expression comes from the way streetwear clothes come together. Rather than try to make everyone else into what you want them to look like, streetwear brands and designers embrace individuality.

That’s what makes it especially appealing for people who’ve been through a lot. A lot of teens and young adults experienced issues, struggles, and feelings that their peers didn’t have to. And that can make them feel excluded. Street style clothing is all about bringing them back into the fold.