Creators may experience significant engagement
growth after a successful licensed advertising campaign.
This is not a difficult reason .
Their Instagram handle was first seen by different audiences, who are likelier to engage for a specific duration.
According to InfluencerDB, sponsored posts are more engaging than non-sponsored posts.
This is partly because creators are more likely to create high-quality content for sponsored posts and receive support from Instagram’s algorithm.
#4 Benefit: The authenticity of creator content is preserved
Although it might be sponsored content, the authenticity of the Creator’s original content isn’t compromised.
Users see their content and handle it click here
Brands can alter the content, but they still need to keep the Creator’s voice.
Benefit #5: Creator-licensed Instagram posts don’t have to appear on a creator’s feed
Allowed ads also allow creators to have their feeds free from cluttered content.
Particularly when the brand wants to reach multiple audiences.
It would be content that appears only on the Creator’s feeds.
The marketer is satisfied, and you are too..
In just six steps, you can create creator-licensed campaigns.
Before we start, download the eBook: Influencer allow listing guide
Five Easy Steps to Create Creator-Licensed Campaigns on Social Media
We’ve all seen the benefits of licensing and allowing creators and influencers to your brand.
You may now be wondering where to start.
To begin, you’ll need to:
Step 1: Select your creators
Find creators you are interested in partnering with, and then reach out to them.
What can you do to achieve this?
Don’t worry, and we’ve got you.
You have many options, but Insense is the best.
You will first need to sign up or open an Insense account.
Next, fill out the influencer brief to create a campaign.
This should include everything that creators need to know about the campaign.
What should you do in the content?
Method of payment
Campaign timeline
Product description
You also have the option of allowing Creator licensing.
Once the brief is complete, you can move to our Creator Marketplace and find creators to help with your creator-licensed campaign.
Set the filters to allow you to select the best creators to add to your campaign.
This leads us to the next stage.
Step 2: Connect the Creator’s page to your Ads Manager
Now it’s time to connect with Ads Manager and allow Insense access to the page.
How do you achieve this?
Chat with Insense’s Creator through the chat interface
Once you grant access,
choose the appropriate Facebook Ads Manager account that will be used to run ads through Creator’s handle. Click on “Connect.”
Next, you’ll see a dialog box asking you to grant Insense access.
Insense is an official Meta Partner and allows seamless integration in just one click. Insense can only use this step to improve its product and provide a better user experience. This data is never shared with third parties by Insense.
After Insense has been granted access to your account,
you will be redirected directly to Facebook Manager. You can then verify that the Creator’s Facebook page is connected.
How?
Click on Pages in Facebook Manager’s Business Settings section. The creators’ pages will be displayed. If any pages are not visible, you can search for them and add them.
Step #3: Create a campaign
Then, you can create a new campaign with your FB Manager account.
Select Create a New Campaign, a New Ad Set, or a New Ad.
Next, choose the page of the Creator, which you’ll find under the Identity section. The page should open immediately. If it does not, you can select it from the dropdown.
Author’s note: If your campaign objective is to Reach, select the Creator’s webpage on the Ad Set Level. Select Conversion if it is at the Ad level.
What’s next?
Use the preview tool to verify that you are on the right track.
This is the next step.
Step 4: Check your ad’s readiness to run on the Creator’s handle using the ad preview.
The ad preview tool lets you see how your ad will look once it has been launched. This tool is a great way to verify that an ad has been enabled to run on the Creator’s page.
It can be used in many places.
It is located on the right sidebar of your FB Manager.
To display ads, you need to turn them on.
It will display how the ads appear on the platforms you wish them to run. It will also give you an overview of Facebook ads and Instagram ads.
If you want to use Instagram and Facebook marketing, you will have to set it manually.
What’s next?
We’re getting close.
After you are satisfied with everything, hit the publish button.
Step #5: Determine the success of your campaign
Once your campaign is launched, you can determine its success.
This is one of the many benefits of Creator licensing.
How can you measure it?
Through Facebook Ads Manager and the Insense dashboard.
Once you have logged into your dashboard, it is easy to check the analytics for your campaign on Insense.
Go to your Ads Manager, click on Campaigns or Ad Sets, and then on Ads.
Click on View charts at the bottom of the page.
A graphic representation of the campaign’s analytics will be displayed.
Let’s look at some top tips to help you choose creators for creator-licensed projects before we end.
Tips to Choose the Right Creators for a Success Creator Licensing Program
The creators you choose are key to a successful creator-licensed campaign.
Seeing the need to talk about this is obvious.
It’s important to mention that brands
should work with multiple creators to run paid ads for creator-licensed content.
We know that you are already working out how much this would cost.
Here’s why we recommend it: It will allow you to identify which creator profiles are producing the desired results for your campaign.
Let’s now show you how to find the perfect Creator.
