The product you are selling will determine how your packaging can be optimized. A consumer might choose the most colorful packaging available. Your brand may need something more complicated to make it memorable. Maybe your packaging should address consumer concerns and quickly differentiate itself from competitors.
We have two custom-made folding boxes to inspire you. Both do a great job reinforcing brands but in very different ways.
A food company took a huge risk when it launched its product in 2016. It named the health product after the famous science fiction snack made by people. It almost feels like the brand is playing with us. They suggest that their product was so powerful that it could name itself whatever it wanted.
Ka’chava is a bit like Apple in that it places all the emphasis on the product. Ka’chava chose a simple, clean design for packaging. The product’s brand name and a brief description are featured on the product packaging.
Ka’chava’s packaging is not pretentious. It uses no bright colors or graphics to grab our attention. It provides us with an objective overview of the product. This accurate view evokes a commitment to quality, natural ingredients, and ease of use.
As effective as Ka’chava’s packaging may be, it is fair to wonder if it would do well on retail shelves. A great packaging design must consider many factors, including the product’s location.
Checklist
There are many things to take into consideration when designing your packaging. We encourage our clients to consider some steps when designing their packaging. Before you move forward with any finalization, ensure that you have covered all bases.
Consider different packaging options:
Does your packaging maximize shelf area? Can the packaging withstand damage when shipping products? Make a mailer box, and then test it! It’s good to ask for a sample order from your packaging firm before you commit to a subscription box. It would be best if you also explored other finishes; custom corrugated boxes are not the same as rigid boxes. They both have strengths and weaknesses, depending on how they will be used.
Keep in mind the details:
Your packaging may require legal text, nutritional information, expiry dates, and barcodes. These elements may not be part of your branding, but they are still part of the package. They should be included aesthetically (consider how Soylent incorporates the nutritional chart almost identically to the brand design).
5 Tips To Choose Custom Boxes With Logo For Your Product
Create branding guidelines:
Does the logo have to be in a single color? Or can it appear as an overlay of an image? Are there different color palettes that you will need for different packaging formats? It is essential to determine what does not work when creating branding guidelines. This helps you think about how other people will interact with your product.
A professional graphic designer is a must:
Even if your packaging design has been a labor of love for months, you should still have a professional review before moving forward. We’ve not even discussed technical specifications such as color modes, die lines, and printing techniques. A pro will help you make sure you are on the right track and give you access to print and design options that you might not have known about. It is essential to be objective. Reach out to others and get honest feedback.
