In e-commerce mobile app development, we often see changes as businesses don’t want to miss any signal to win their customer’s loyalty.
So, what has changed?
Customer loyalty has become the end goal for those who want to try e-commerce app development services. Their main objective is to raise brand awareness to lead the business goals for 2013 and beyond.
Today for branding and customer ease, the mobile app is the core of a more conversational approach to commerce. It helps businesses to build a deeper connection with people through relevant content and, more importantly, cultivate lasting customer loyalty.
By implementing e-commerce app solutions, companies increase their revenue and the number of interactions customers may have with a seller. It generates data that enables better customer segmentation and more personalized service.
Combining digital as well as physical footprints, mobility will give sellers multidimensional data for customer relationship management – combining context, identity, and behavior.
So as everyone expects, an e-commerce app is an undeniable necessity that businesses can pass on. Now it’s time to discuss the essential features that an e-commerce App must have. If you are hiring an e-commerce app development company, don’t forget to discuss the following features.
Must have e-commerce app features to create an engaging shopping experience
- Easy login & registration
Customers don’t want to put effort while logging into any e-commerce app for shopping. To make their onboarding easy, allow customers to log in with their email and social media accounts like Facebook, Linkedin, and Google.
A greater conversion rate and sales volume result from easier access. Users don’t need to enter much information to use the app. A mobile web store is significantly more accessible thanks to such a simple entry point.
Let’s take the example of Myntra. This eCommerce app allows users to log in with Facebook and Google accounts.
- Product search, filtering, and sorting
To make your products easily accessible to your visitors, allow them to search for a specific product, put a filter, and sort for a particular need. The search bar allows users to easily find the exact product they are looking for by sorting it and filtering it as per their requirements like size, price, color, and more.
Search bars and filters are essential for e-commerce mobile app development. You must add sorting and filtering features if you sell a wide variety of products. You can boost sales and provide a great user experience by minimizing customers’ steps to identify the product they need. As a result, people will become more loyal to your company.
- Push notifications
Many big brands like Amazon, Myntra, Flipkart and others have integrated this feature into their app to notify customers about product status, deals, upcoming sales, and more. This is the best feature that an e-commerce app must have. So when you hire an e-commerce app development company, ask them to add this feature to your e-commerce app.
According to the study, Push notification personalization improves reaction rates by 400%.
- Personalized product recommendations
This feature helps you send personalized product recommendations based on the previous purchase of customers. It really helps businesses to cross-sell and upsell their products. The Amazon app is the best example of leveraging this feature to increase the cart value.
Sending a personalized product recommendation really improves the overall customer experience and nudges them to buy more. With this feature, you can send recommended product links directly to customers via push notification or SMS.
When executed properly, these tailored product recommendations are very powerful. According to Montetate, every industry reported a good ROI from the personalization of at least 70% for 75.5% of organizations.
You can recommend products based on the user’s browsing history, customer location, or profile and based on user behavior.
- Membership options
Don’t forget to add membership features, which really help increase recurring revenue. One of the subscriptions’ greatest benefits is its ability to attract potential customers and retain them as lifelong clients. When this occurs, ongoing income is guaranteed for your company.
One of the most crucial indicators for e-commerce shops is customer lifetime value. LTV will increase as regular revenue from subscriptions is established. Subscription models inevitably boost LTV because they enable you to cultivate relationships with clients and ensure they keep purchasing from your store. It has been demonstrated that combining subscriptions and one-time purchases can boost LTV by 230%.
- Loyalty programs
A loyalty program is another best and most modern feature of the e-commerce app. This feature rewards customers in exchange for their actions within your online store.
Many beauty brands and clothing brands are engaging with their customers through the loyalty program. This feature benefits customers by taking the desired action in exchange for points. They can redeem those points in their next purchase.
Customers always look for great deals, so the loyalty program feature is a great option to increase the signup rate. You can add coupons, gift cards, tier systems, and others within the loyalty program feature.
A loyalty program also allows you to create a network of supporters. According to prior studies, more people—at least 92%—trust recommendations from friends and family over other types of marketing. According to McKinsey, WOM is the primary consideration in up to 50% of all purchasing decisions.
By implementing a two-way reward system, you show how much you cherish your current clientele. You’ll also receive a new one. Everyone can benefit from consumer loyalty programs in this way.
7. Chat Support
Chat support is an essential component of mobile apps. Today consumer expects a customer experience like “Amazon.” Adding a chatbot in the mobile app will allow the customer to ask queries related to products and services in real-time, which shorten the decision-making journey and tab them to buy products. Resolving a query immediately also satisfies customers, which is very important to make them loyal.
8. Easy Payment
In-app payments are now a standard component of mobile e-commerce apps. You can speed up the checkout process and provide an incredible user experience by giving customers safe payment options.
Customers can use this service to swiftly and securely pay for their orders. The use of mobile wallets like Apple Pay, Google Pay, Amazon Pay, PayPal, Samsung Pay, and others is one of the various payment alternatives that payment gateways provide. Other possibilities include internet transfers, credit card payments, and PayPal.
Summing up
Choosing the features for an e-commerce app is critical for developing great e-commerce app solutions to support your business. We hope our list of the key features of a mobile e-commerce app will help you make the right decision.
Consagous is an e-commerce app development company having years of experience in mobile app development.
If you’re looking for a team of experts to assist you in creating an e-commerce mobile app that boosts sales and gives your clients a great shopping experience, get in touch with us.
Original Source:
https://www.consagous.co/blog/create-an-engaging-shopping-experience-with-an-ecommerce-app
