Do you want to create an Instagram strategy that is picture-perfect? These tips will show you how to get the most out of this popular social media platform. buy instagram comments UK

Instagram is now the most popular social media platform with more than one billion+ active users per month and 200 million user profiles. What tools are available for marketers on Instagram, and how can they be used effectively?

This article will show you how to make an Instagram strategy that meets your KPIs.

This article will show you how to make an Instagram strategy that wins in 2021.

1. Recap of Your KPIs

Before diving into Instagram strategy, let’s review your key performance indicators (KPIs). Marketing departments often set generic KPIs without knowing how each social media channel can assist them.

What do you want your Instagram marketing campaign to accomplish?

Engage an online community

If your KPI is to build an engaged community, which channels should you focus on?

It is possible to grow an engaged Facebook, Instagram, Twitter, and YouTube community, but it will take a lot of resources.

You can track likes and comments to your Instagram Stories and posts to build an engaged Instagram community.

How high is your engagement rate? (likes + comments/no. number of followers x 100

Observing growth, duplicating successful posts, and refining your approach are essential.

How to Create Power Reports that Shine

It gives you information about your followers, engagement, impressions, and brand awareness score. You can also benchmark year-on-year and month-on-month changes.

Here’s a photo from Charli Says’ personal IG account.

Keyword/listening search for Instagram strategy research

NOTE : For more information about Instagram https://socialfollowerspro.uk/

You can use Google Analytics to track traffic and landing page views on Instagram. Instagram Checkout allows users to buy products directly from brands on Instagram.

Paid advertising requires that you know your KPIs (key performance indicators) and ROI (return-on-investment), as this is a costly endeavor. Small businesses are often subject to high Instagram Checkout fees. For orders less than $8.00, the selling fee is 5%. Flat fees of $0.40 are also applicable.

Instagram has temporarily waived these fees, but you can bookmark this date to see when they resume.

Article screenshot from Instagram

The Instagram Checkout feature has been a massive success for brands. MAC cosmetics presented these incredible statistics to increase sales.

Kiehl’s, a personal-care brand specializing in body, skin, and hair care products, also achieved great sales. This was done via Instagram, Messenger, and Instagram Direct.

Instagram strategy screenshot

“Insta is a popular online destination for beauty inspiration and products, so we connected with our customers virtually through the platform.” Despite the restrictions on travel, we encouraged people to browse Kiehl’s curated products and buy directly through our Instagram Shop. This reduces friction and eases the path to purchase,” Jesslyn Foo, Marketing Manager, Kiehl’s Malaysia.

Your KPIs for each platform can be translated to help you decide what content you want to post, how much advertising budget you will use, and what results from you need.

2. Evaluate Your Resources

This is where you have to be realistic about the resources available for your brand. This strategy will require time, money, and the right people.

It is a great idea to research other brands and their strategies. It’s great to dream about their success. It’s great to dream of being like Starbucks’ Instagram strategy, but it’s not worth trying to replicate their success if you don’t have the resources.

Let’s talk about what you want.

Designs/photos

Instagram is all about visuals, so it’s essential to have a plan. Will you post brand JPEGs or actual photos? It will depend on whether or not you have physical products, events, large teams, physical locations, clients, or other factors.

Example: Contentworks Agency IG consists primarily of photos of our clients, partners, and employees. It’s easy to feel carefree and fun without much styling or filtering.

We post many events, lunches, and parties and don’t include any infographics.

Contentworks’ Instagram Strategy

Paperchase, for example, focuses on the product. This IG is about symmetry, beautiful visuals, appealing colors, and attractive arrangements. It’s all about the layout and visually pleasing designs. Stationery is giant on Instagram.

Equipment and resources

Instagram doesn’t require a large design team. You only need a high-quality smartphone and someone committed to managing the channel. However, you will need a writer or social media manager capable of writing great captions. This is crucial.

A videographer and designer can make engaging video stories, reels, and gifs. See my article on winning social media with a budget for more tips.

3. Meet the Suite

You now know what your KPIs are and how many resources you have. Which of Instagram’s unique tools should you be focusing on?

Instagram posts: These are permanent posts that make up our profile grid. Each post can contain multiple images or videos. Your audience can swipe to view them all. This is a great way to tell a story or explain a product more in-depth.

This is an excellent example of Airbnb, which I love on Instagram.

Airbnb Instagram Strategy

The summary and pic “Get You Involved” are first.

You can then dive deeper into the property’s unique features, or you can snap a photo from another angle such as this one.

Selling products or experiences are more successful if you give more details.

Carousels

Use Instagram Carousels to show off your product range, like Ted Baker. This Carousel was able to see a 22% increase in ad recall and a 22% increase in sales for 18-24-year old buyers. It’s not surprising.

Instagram strategy example

Carousels can be a great way of showing how things fit together. A dress that matches a coat, bag, and shoes can be a carousel. A beauty range that can be used on different skin types.

Instagram Stories

Brand Stories are completed at 86%. This vastly differs from other communication methods like blogs or long-form videos. Brands have many options with IG Stories. These stories focus on styling and effects and allow you to personalize your brand.

For example, you can:

  • You can change your text to match your brand colors.
  • Make a series of “revealing” stories.
  • Video Layers
  • Add a link sticker.
  • Unlock secret GIFs.
  • Save your favorite stories filters.
  • Highlight your stories to make them more visible.

National Geographic (NatGeo) is a great place to look for engaging and innovative Stories. They cover actual events all over the globe and educate and explain everything about wildlife and nature. Although we all don’t have the same budget for filming and travel, the basic principles are the same. Excellent photos/videos, great use of stickers, informative text, and a skilled presenter are all key elements.

IGTV/ Instagram TV

Instagram acknowledged that IGTV was not working and removed the orange IGTV button (from its home page) in early 2020 due to low traction. It rebranded IGTV to “Instagram TV” and released the exclusive IGTV video format. Videos can now be up to 60 minutes long when posted to the main Instagram account. To view them, you don’t need to quit the main Instagram app.

According to an Instagram spokesperson, the IGTV app is now the Instagram TV app. It will continue to be a destination for people who want to watch the video.

  • Instagram TV is not for professional videographers. Skilled social media managers have created many of Instagram TV’s biggest hits.
  • Instagram TV is a vertical platform for video. This means that you cannot reuse horizontal videos. Although the platform is optimized to support vertical video of 9:16, it can also handle flat video of 16:9.
  • Instagram TV is a great way to show off your seminars, company parties, and launches. They can last up to 60 minutes, especially now.
  • The IGTV app will not be discontinued. It will now be rebranded as “Instagram video” and host “Instagram Videos” formatted content and Instagram Live videos. It won’t be able to host Reels.

The official Instagram account publishes takeover videos of famous people, including Dolly Parton and Pontus Jansson (a well-known rock balancer). Invite your friends, partners, clients, or micro-influencers to create a takeover video. This will increase your reach and awaken your followers.

Reels

Make fun, 15-second videos—Instagram’s answer for TikTok. Reels is Instagram’s answer to TikTok.

What Instagram Reels (and don’t mean) for social media managers

Reels allow you to record and edit 15-second videos, add sound effects and effects, then share them. Instagram Reels offers a broader selection of video editing tools, products, and speed controls than Stories.

Reels can be used to enhance your Instagram Story with more than a simple sticker. Reels are highly visible. Reels content is the top-ranked video on many “explore” feeds. It is displayed in a much larger size than other posts.

10 Instagram Reels Hacks to Create Engaging and Click-worthy Reels

  • Creativity is key.
  • You can add popular TikToks and other information to your reel. You can also remove watermarks.
  • You can use music from the Instagram library or make your own.
  • Closed captions are included to make sure they are inclusive.
  • Create great captions.
  • Use daily trends to plan for seasonal trends
  • Learn how to share educational content.
  • Could you find the best hashtags and use them?
  • Add the Reel to Your Instagram Story.

Reels has one problem, though. Revolutions don’t provide a consistent method for creators to be paid. YouTube and TikTok offer similar opportunities, but not Facebook. Facebook will pay $1 billion to creators before the end of 2022.

Instagram offers many tools for marketers. Your strategy might also consider micro-influencers, user-generated content, and brand collaborations. Remember your audience, stay consistent and have fun.