When it comes to presenting your startup idea, you may be tempted to show up with just a single slide of bullet points and some vague hand-drawn sketches on the back of a cocktail napkin. But if you want to seal the deal with an investor, you need a formal business plan. 

What is a Pitch Deck

A pitch deck is a short, formal presentation that entrepreneurs use to raise money from investors. The pitch deck is typically around 10-20 slides, and it should give investors an overview of your business, your market opportunity, your team, your financial projections, and your business plan. 

How to Create a Pitch Deck

If you’re looking to create a pitch deck template that will help you secure funding for your business, there are a few things you should keep in mind. First, you’ll want to make sure that your deck is visually appealing and easy to follow. It should be clear and concise, and it should tell the story of your business in a way that is both engaging and informative.

Here are a few tips on how to create a pitch deck

  1. Start with a strong opening.

You only have a few minutes to make a good first impression, so make sure your opening is strong. This is your chance to grab the attention of your audience and give them a brief overview of what your business is all about. Keep it short, sweet, and to the point.

  1. Make sure your deck is well-organized.

Your pitch deck should be organized in a way that makes sense for your story. Don’t try to cram too much information into one slide – focus on one key point per slide, and use visuals to help drive home your point. 

What Should I Include?

Your business plan should be clear and concise, and it should include the following sections:


  1. Executive Summary
  2. Company Description
  3. Market Analysis
  4. Product/Service Line
  5. Management Team
  6. Financial Plan 
  7. Appendix

Creating Your Business Plan

Creating a business plan format can seem daunting, but it doesn’t have to be. You can create a comprehensive and effective business plan by following these simple steps:

  1. Define your business goals and objectives. What do you want to achieve with your business? What are your long-term and short-term goals? Be as specific as possible.


  1. Research your industry and competition. How does your business fit into the overall market? Who are your main competitors? What are their strengths and weaknesses?


  1. Outline your marketing strategy. How will you reach your target market? What marketing channels will you use? What messaging will you use to promote your products or services?


  1. Create financial projections. Estimate how much revenue you’ll generate and what expenses you’ll incur over the next year or two. This will give you a good idea of whether or not your business is viable.


  1. Write a detailed business plan. Include everything from your company overview to your marketing strategy to your financial projections. Make sure it’s clear, concise, and easy to read.

Creating a well-rounded business plan is essential for any business seeking outside funding or looking to scale up its heir operations. 

Marketing Plan

Your marketing plan is the key to your business success. It should be created with your target market in mind and should include a mix of online and offline marketing tactics that you believe will reach and engage your target market.

Some important elements to consider when creating your marketing plan:

Your budget: How much can you afford to spend on marketing?

-Your goals: What do you hope to achieve with your marketing efforts?

-Your target market: Who are you trying to reach with your marketing?

-Your message: What do you want to say to your target market?

-Your call to action: What do you want your target market to do after seeing or hearing your marketing message?

-Your channels: Which channels will you use to reach your target market 

-Your timing: When will you execute each element of your marketing plan?

Competitor Analysis

Competitor Analysis” is one of the most important sections in a pitch deck or business plan. It allows you to show your potential investors how you stack up against your competition, and what makes you unique.

When crafting your competitor analysis, be sure to include the following information:

– A list of your top competitors

– An overview of their business model and how it compares to yours

– A SWOT (strengths, weaknesses, opportunities, threats) analysis for each competitor

– An explanation of your competitive advantage

By including this information in your pitch deck or business plan, you’ll give investors a clear picture of the competitive landscape and why they should invest in you.


A business plan template and corporate decks are essential tools for any startup. They help you articulate your vision and value proposition to potential investors, customers, and employees. By following the tips in this article, you can be sure that your business plan and pitch deck are as effective as possible. Remember, first impressions count, so make sure you put your best foot forward when pitching your business idea.