Does Your Small Business Really Need a Mobile App? 5 Questions To Ask
Small businesses are being launched left right and center with some never getting off the ground because of poor strategies or planning. These ventures launched by new entrepreneurs are in dire need of good strategic planning and a concrete online presence for them to be successful.
A mobile app thrown into the mix will surely aid small businesses in soaring to new heights. An app will not only gain the attention of your target audience but make your business more prominent in the industry.
The importance of mobile apps is not concealed anymore. Everyone uses their phones and thus interacts with mobile apps more than anything else. It would be a great strategy to launch a mobile app that can further facilitate your target audience in reaching and interacting with you.
Noting the utmost importance of mobile apps, small businesses can use the assistance of mobile apps. For this reason, many businesses use custom mobile app development that can specifically fit their needs of the business.
If you are still debating whether to launch a mobile app or not, we have compiled a list of 5 top most asked questions below to help you decide yourself:
1. Do you Suffer from Communication & Engagement Issues with your Target Audience?
The main objective of a small business mobile app is to provide more ease, prompt solutions, and improved user experience to your target audience. If you have a website and other social media presence, you are already halfway there in developing a good communication bridge with your target market.
But a mobile app makes it extremely easy for your target audience to communicate with you effectively. Since people use their mobile phones more than any other electronic gadget daily, it seems like an intelligent decision to reach them where they are present the most.
You can communicate and engage with your customers in a better way on a mobile app. This is why you must launch a mobile app. Not only will an app help you get a better understanding of your target audience but will also aid you in reaching to new customer base.
In addition to this, your customers can give their feedback regarding your business, products, or services quite easily on the mobile app. This will help you in making good strategies or plans in the future.
Any mobile app development company can make your desired mobile app and aid you in getting more customers.
2. Do your Competitors have Mobile Apps?
Researching and surveying your competitors can give you fair insights into deciding your need for a mobile app. Your competitors are catering to the same target market as you, so it will be a good analysis if you look at their marketing strategies before deciding.
If they do have a mobile app, look at how it is facilitating the target market. If their app is of the top-grade level or not, if it is satisfying the needs of the target market or not etc.
Asking these questions will help you gain a clear awareness of the present state of your brand. Look at the number of downloads and ratings on the play store. Also, look at the reviews left by customers to know their satisfaction level.
If the mobile app of the competitors is managing to satisfy the target audience, you need to give some thought to making your mobile app. It may feel like a big plunge from where you currently stand, but if you do not take this step, you will completely lose your target audience.
Keeping your audience engaged with your small business requires some work here. Just having a website and online presence on social media platforms is not going to cut it anymore. You need something extra. Something that feels intimate to every single user so that they can have an optimal user experience.
A mobile app comes to your aid here. Launching a mobile app for your small business will help you in retaining your current customers as well as attract new ones.
3. Can your Mobile App Solve the Issues of your Target Market?
While making a mobile app for your small business is extremely crucial, you should not do it just for the sake of it or because everyone else is doing it. Your mobile app should reflect your business and your target market.
No matter how many mobile apps clutter the digital world, you should have a logical and specific reason regarding why you want to launch a mobile app for your small business.
Just making a mobile app without having any concrete reason behind it will only cause trouble for you and your target audience instead of solving some. Your target audience will interact with your app which will fail to eliminate any of their issues and that will frustrate them.
In comparison to this, if you conduct thorough research, you can find out some valuable information regarding any concerns of your target market. Then, you can come to an intelligent conclusion regarding what can your mobile app offer to your target audience.
Your mobile app should acutely target the pain points of your target market. Your research will tell you these pain points. Since these pain points are coming straight from your target customers, your mobile app will effectively hit those points. As a result, your target market will be satisfied by your mobile app.
4. Do you Want to Focus on Branding?
It may come across as a surprise but many small businesses are not focused on branding or making their name popular among their target audience. Their main focus is to just generate sales and nothing else.
While the whole objective of a business is to sell, it is not necessarily its sole purpose. Small businesses are easily swept under the rug followed by newer, shinier, and bigger names in the industry. For that reason alone, it is extremely salient that you emphasize branding your business.
A mobile app for your small business will surely help you in getting your name out in the world more. When users interact and download your mobile app, they are giving you a seal of approval by constantly having your presence on their mobile phones.
You need to focus on the aspect of branding in making the name of your small business popular. In addition to this, when users constantly use and interact with your mobile app, the name of your business stays in their minds and that can help in word-of-mouth marketing.
5. Can the Mobile App Help you in getting More Profit?
While we cannot deny the importance and benefits of a mobile app for small businesses, the results can vary for different businesses. Different businesses have different requirements and they can be fulfilled through various means.
You need to study your business and its needs minutely to figure out the right solution. Maybe your business does not need a mobile app if your every specification is being fulfilled through the current practices.
In addition to this, study how a mobile app can help your small business in getting more profit. If your mobile app can bring more sales or add more profit to your business, then by all means go for it. But if that is not the case then making a mobile app will only be a waste of time, money, and resources.
The key here is to focus on gaining the most out of your mobile app and how it can positively contribute to your business. If you do not think that it can add value to your business, you do not need to do it.