With digital signage, you may advertise your company to a wider audience. However, using your own digital signs to disseminate the words of others can also prove fruitful. These two alternatives are not mutually exclusive. Both can be accommodated to your satisfaction. One of the advantages of digital signage marketing is that it can display a wide variety of advertisements. In addition to showing your own content, you may also show advertisements for other businesses.

Determine the likelihood of making a profit before deciding whether or not to provide advertising space for sale. Do you see greater value in keeping your digital signage for your own purposes, or electronic signs for sale? Could you make more money keeping it yourself, or selling it to advertisers? Keep in mind that you’ll also have to factor in the time and money needed to keep it running. You should certainly keep any successful digital signage initiatives to yourself. If keeping the whole thing will help your firm succeed, then why sell off pieces of it? It is counterproductive to rent out space to third parties if you have the integrity of your brand in mind.

Of then, maybe you’re dealing with something different. Maybe you aren’t prepared to devote resources to widespread digital signage initiatives. Perhaps you want to broaden the scope of your digital signage by selling advertising space in order to supplement your regular campaigns with extra material and raise revenue.