Do you want to learn how to create a website similar to eBay? We will assist you! The post will walk you through the steps of creating an online marketplace similar to eBay. Follow these steps to construct your own two-sided marketplace.

The process of purchasing goods is substantially eased by e-commerce sites. In just a few short minutes, shoppers might get about whatever they could possibly want. We are confident in assuming that you are familiar with eBay, one of the largest online marketplaces in the world.

The ability to sell and buy almost anything is at your fingertips on this platform. With so many options, the site may draw in a large auction marketplace like ebay with varied interests. In this manner, the platform makes a fortune. If you’re interested in creating a website, you may be curious about eBay’s secret sauce.

The procedures and necessary features for creating an online marketplace like eBay are laid out in this article. You’ll also learn the benefits and drawbacks of online auction houses.

What is the purpose of eBay?

eBay is a B2C and C2C auction platform. It implies entrepreneurs and sellers may sell and acquire items online. Fixed-price and auction pricing mechanisms are available. The first works on any internet shop. In the auction model, sellers set a starting price and interested buyers put bids. The highest bidder wins the auctioned item. Build auction website like Ebay are popular auction websites. See Statista’s study.

Annual net revenue has climbed by more than USD 2 bln over the previous 6 years.

History of eBay

Pierre Omidyar started eBay as a pastime in 1995. AuctionWeb was first. By year’s end, the website had 1000 deals every month.

Profitability: The revenue model lets you charge for platform use. Hire web app developers for a website like eBay, integrate multiple fees to make money.

Let’s examine eBay’s monetization techniques.

Seller charges: The sellers are charged a portion of each sale. This is eBay’s biggest profit-maker.

Insertion fees: eBay sellers are paid each classified or per category. A merchant pays for each category they list.

List-making: If sellers publish more than 50 items each month, each item costs $0.35.

PayPal fees: eBay’s preferred payment option is PayPal. Daily transactions total thousands. Vendors pay 2.9% of the deal value and $0.30 every transaction.

What should your first steps be?

If you want to establish a marketplace website like eBay, you must anticipate future obstacles. When the platform is developed and running, you’ll save time and money. Use Business Model Canvas, a lean startup template, to better grasp your fundamental difficulties. It helps you to gather information on your clients, value offerings, and profit-generating avenues.

Let’s look at things to consider before building an eBay-style website.

1. Find your specialty to beat competitors

Market competition is fierce. A Web development company, an all-in-one platform with many goods and services might be difficult nowadays. eBay, Amazon, Etsy, AliExpress, and others have seized various market areas and aim to leave competition behind.

Start your company more efficiently. Choose a niche to differentiate out from market competition. Choose a sphere and make your platform unique. This increases your platform’s potential.

2. Choose a business concept

Plan how to make money on the site. Choose a monetization strategy based on type (vertical/horizontal), participants (C2C, B2C, C2B, B2B), and specialty (goods, services, information, investment/fundraising).

Let’s look at the most important income sources.

Commission: The platform takes a percentage or set amount of a buyer’s payment to a vendor.

Membership fee: When you deliver great value to clients, this income option is beneficial. Customers might have more product alternatives if you provide more suppliers.

Listing fee: This tool charges vendors per listing.

Lead fee: Buyers post requests, and sellers pay a fee to bid on them.

Advertisements: It’s a common service model. This increases their classifieds’ exposure and profits. General listing is free, but if sellers wish to be noticed, you may provide other forms of posting: category top ad, marketplace homepage, etc.

3. Create a solution to the chicken and egg conundrum

Consumers or providers? Should we invite each side individually or all at once? Multiple solutions are worth considering. Let’s review the most effective ways.

  • Start with the toughest task
  • Target a market
  • Stimulate the platform party
  • Live action
  • Celebrity deals
  • Producer
  • Limit time or demand.

Functionality required to build a website similar to eBay

Authorization process: This feature separates buyers and sellers. Vendors construct online storefronts, list things, and describe them. Consumers browse for products, read product pages, visit online retailers, and contact suppliers.

For additional purchases, platform users must supply personal data (name, email, password).

Logistics: It improves seller UX. Vendors may post, browse, change, and remove their listings. Suppliers can monitor shipment status.

Dashboard: Every website needs an administrator who can address any problem. Online auction marketplaces are common. Admin panel lets you monitor seller-buyer interactions, transaction status, collaboration rules, etc.

Product search: Offer consumers several product and service categories. This tool lets buyers search for things using complex filters. They list product type, condition, price range, purchase format, seller, and delivery choices.

Product Website: It shows item details, payment, shipping, and delivery information, and seller contacts. Buyers decide whether to purchase at this point.

Auctions: Live auctions are one of eBay’s defining characteristics. It enables merchants to set a beginning price for their goods and interested customers to bid. The highest bidder wins the auctioned item.

Shopping cart: A shopping cart is essential for eBay. It lets shoppers buy many items from various retailers at once. Consumers may control their shopping carts by adjusting quantities or deleting products.

Chat: The function allows website users to discuss transactions.

Payment method: This feature lets buyers request a price and sellers accept it. Credit/debit cards, Stripe, and PayPal are accepted on eBay.

Reviews: Current option lets buyers enhance platform and seller confidence. So, marketplace vendors want to provide good service and maintain a high shop rating.

Analytics: The tool lets providers track their business activity: most-visited goods, session length, views by date, total sales, etc.

How much does an eBay-like website cost?

Before establishing a website like eBay, determine your budget. Cost to create a marketplace like ebay, analyze its features. Your software development team’s hourly rate also affects platform cost. We estimated an eBay auction. We utilized the article’s list of features for this. We used $50/hour, the average for Eastern European development organizations.

The minimum price for an auction website is $77,200. Hiring a Western European or American development team will cost more.


If you’re still questioning yourself with your ideas for an auction website, write them down. Write down your ideas, perform research, and build a website.

The pricing and everything you need to start an online auction site are listed. WordPress and Shopify provide decent plans, more features, affordable costs, professional themes, and good site templates to develop an eBay-like website.