Owning an online business is not an easy task to do. Advertising it is one of the most daunting things to come up with. Although with all the technology you have today, you can use it in creative ways to advertise your product/service. you can certainly promote your business for free, but the effect will be short-lived and the success will fade. Virtually every business is venturing into the digital world to have an online presence for its brand to gain attention.There are various platforms like tradespine.co.in that allows you to create your own Online Store in India. These e-commerce websites offer a platform for people to start an online business and even helps in digital advertising.

Talking about digital advertising, digital promotion is one of its vital aspects. Digital promotion advertises a product or service to its audience via social media, phones, and other electronic devices.The major advantage of digital marketing is that you may improve your sales/profit and reach a greater number while spending less money.

To effectively promote your online business –

You should understand how to create and maintain a website, as well as how to create user-generated content,

You should have enough knowledge of social media marketing, SEO strategies, web design, email marketing, and search engine marketing.

Use of analytical tools, Google Adwords, and more.

Factors that can help you do advertisement in India in a more effective way-

Social media

Social media could be a could for advertising your products. You can post about your website or your product, you may have around 500 hundred friends online in any social media platforms and if your post they might share your post and if they share may their friends also share it and if it is useful then your post may have this cycle a thousand times.

Share your content/ products on social media and can drive free traffic, and local citation business websites like Google Maps, local review website Yelp, Bing maps, and many more citations. If you want to know detail about this, you should watch this video complete this video.

Collaborate with any famous person online

Collaborating with any famous person online will be a good tip to get a good traffic and sell your product as you can ask the person you collaborated with that, please about the product then it might be viewed by a million people they might go around a 2 thousand people to your product.

SEO: Optimize Your Website for Search Engines
What do buyers do when they are planning to buy something? Certainly, they search on search engines like Google first. Buyers try to collect as much information as they can about the product and then they search for vendors who sell that product. So, if your website is not appearing in Google search, that means you virtually do not exist. That’s why you should optimize your website for search engines.

List on google my business (Local Business Listing)
Google is making search more targeted and personalized than ever before. It now displays results that are tailored for your location. Searching for a McDonalds store? Google will show you the one in your city with a map. Now, having a proper listing on Google Local is almost compulsory for any business out there! So, let’s get going with it… Head over to Google My Business and claim your listing. If you don’t have a physical shop, you can even add your office location. And the best part about all of this? The whole process is super easy!

Use the power of social media
social media plays a big role in getting your brand visibility and the best part is that anyone can start it for free! Social media basically provides you with free real estate where you can promote your shop and reach millions of people. So, if you want to reach out to a younger demographic then you should be present on Instagram and Snapchat or if you are targeting the older demographic then you can go on Facebook.

Start a blog
Starting a blog is also something you can do to promote your business online. Writing content is an excellent strategy as people find their way to your website and that way you get more visibility and web traffic. You can always start your blog for free at WordPress. Once you write interesting content and get it ranked well in Google, people will easily be able to find your page over there through a simple search query.

List your products in business directories
Buyers also search for vendors by checking out popular business directories. So, if you sell B2B products, you can add a free listing on India Mart, Trade India, and Indian Yellow Pages. Similarly, if you sell directly to customers (B2C), list free on Just Dial and Get It. These services offer mobile apps and attract huge traffic. You can list your own local product list in India services as well on these sites for free.