Perfect Diary has always been a pioneer in the cosmetics industry. The brand was founded in 2016 and listed on the New York Stock Exchange (NYSE) in 2020. It is young yet lifeful with a rapid develop speed, having gained over 40 million customers worldwide and have launched more than 300 offline stores. Perfect Diary believes that the world will be a better place when any aspiration for beauty is valued. If you reading the following story,you will find that the popular popular perfect diary beauty is a responsible enterprise

Inspired by diverse beauty cultures of the world, It has collaborated with the Metropolitan Museum of Art, The British Museum, and Chinese National Geography. It hopes these co-branding products will bring consumers an unparalleled brand new beauty experience and inspire them to create beauty.

The brand focuses on sustainable development and advocates the harmonious coexistence between human beings and nature.

Inspired by the endangered species red-crowned crane, It designed and launched a new Red-crowned Crane eyeshadow palette in March 2021. Meanwhile, It launched a public welfare project to donate to the Red-crowned Crane Conservation Project. With FDC environmental certification, It ensures that the packaging paper does not come from endangered species and illegal logging.
It makes no compromises with regard to the protection of endangered species.

With the brand concept of Unlimited Beauty, It embraces the diversity of beauty in the world, love and respect the uniqueness of each individual. That is why we are committed to honoring, promoting, and protecting nature.

The commitments that it is working on directly support its original promise: to enhance the true beauty in the world.

Above all,we can see it is a social responsible enterprise and has good products.It is worth to have a try!