Quick and Easy Fixes to Improve Your SEO
Many people have experienced the frustration of creating a “good” website only to realise that they don’t get the user traffic that they expected. Imagine investing in building a site but failing to get the organic ranking that you’re aiming for. Do you just continue what you’re doing and expect different results? Or do you take a step back and examine your SEO strategy to see if it needs recalibration?
Those who succeed at SEO do so by constantly re-evaluating their SEO techniques. Below, we’re looking at some quick and easy fixes to get you started and drastically improve your website.
Simple Yet Effective SEO Fixes for Your Website
1. Use the Right Keywords and Key Phrases
Identify high-value keywords to incorporate into your website’s articles, landing pages, and meta descriptions. When we say high value, we’re talking about keywords and phrases that are commonly searched for by potential visitors looking for your services or products. While identifying these keywords may seem simple, just guessing and using the wrong ones can be the reason your pages are not performing well.
Make sure you do your due diligence and invest some time into effective keyword research using free and affordable tools online. These keyword tools will not only help you pick the most searched keywords in your industry, but they can also suggest semantically related terms to expand your pool of target keywords. The same tools can also show you how competitors use these keywords to their advantage.
2. Create Well-Structured and Optimised Content
Optimise and structure your content correctly. Identify the main keyword that you’re aiming to rank for on each page, and use it in the H1 heading, the first paragraph of the content, meta title tag, meta description, image alt text descriptions, and slug. Assign relevant keywords to your content and use them at least two or three times in the body of your content, depending on the length. Be sure not to overstuff your content with keywords! It’s best to use them naturally as you write, where you feel they make the most sense. Forced keywords can also lead to a negative ranking impact on your site. Tip: web-design is also one of the factors that could affect your content, so make sure it is spot-on and relevant.
Additionally, whether it’s for landing pages, a home page, website article, and other content on your site, make sure you have these elements: One H1 heading as your content’s main title, a logical heading structure (H1, H2, H3, in order), and relevant images with alt text descriptions. Doing so will help Google easily index your content and deliver it to your target audience.
3. Optimise Your Photos by Adding Alt Text
Optimising your site content is not limited to body content. You can optimise your images by adding accurate and detailed Alt Text descriptions. Alt text for images allows search engine crawlers to easily categorise and index your pages. These descriptions also make it more convenient for visually impaired users to understand your content since the alt text can be read aloud by the computer when needed.
4. Add External Links that Carry Domain Authority
Optimising your site’s content includes adding external links from trusted websites and organisations that have domain authority. Linking your page to these highly ranked websites will add value and reliability to your site. It also shows search engines that, like these legitimate websites, your site is also a useful source of information.
However, don’t overdo it! While Google rewards external linking, it doesn’t tolerate excessive linking. Just include links that make sense and are relevant to the content that you’re offering, just the same as you would with keywords.
5. Improve Your Backlinking Strategy
This works the other way around too: when respected websites link to your site it’s a huge win. Think of the value of a high traffic, trusted, and high-ranking page referring to your website and directing its readers to visit your page. It’s a no brainer, but how do you achieve this?
There are many ways to secure backlinks if you can offer something valuable in return. Guest posting or guest blogging, for example, is a free and effective way to establish backlinks and drive traffic to your site. There are many established websites online that accept guest posts. All you have to do is to follow their guidelines, make sure you offer content for their target audience, and most importantly, provide high-quality content.
6. Speed up Your Load Times
Now that you have everything set up, you need your content to load fast! Research shows that even just a three-second page load delay will make visitors leave your site and go somewhere else. It’s a missed opportunity and a wasted chance to keep them on your site. Google will take note of these issues and will rank your page down. The best way to improve your ranking is to assess your site’s loading speed and implement the necessary changes. There are free web tools that you can use, including PageSpeed Insights and Pingdom. For starters, you should always keep your images small in terms of file size, as these tend to be the biggest culprit in slow loading speeds.
7. Create Fresh, Original, and Relevant Content
The last and the most important SEO tip we have is to create fresh, original, and relevant content. Search engines favour updated and consistent content for their users. Publish regularly, spread the word of your new posts through email newsletters, social media posts, etc.
You should aim to stand out by offering something that readers and visitors can only find on your page. If you’re focused on improving your digital marketing strategy, stay up to date with what’s happening online, and relate it to the product, service, or content that you’re offering.
Remember, User Experience Matters Most
There you have it, seven easy SEO fixes that will help improve your ranking today. While these steps can be implemented relatively easily, make sure that you’re not missing the point! The idea is that you should focus on making your site serve the audience as much as possible. Your content and how you optimise your website will always be about your readers, and their user experience.