Shopify is an e-commerce platform that comes with many out-of-the-box SEO-friendly features. As a result, it helps a company start, grow and manage a business online. However, to improve one’s online selling game, there is so much more to work on other than keywords.

So, here is a guide to understanding how to apply Shopify SEO and rank a site high on the SERPs.

Steps to Rank #1 with Shopify SEO

The steps mentioned below ensure improved ranking, and if one remains consistent with these, the site might also rank at the top. These steps are:

Step 1: Optimizing the Shopify Site

The structure and content present in a Shopify site are some of the primary things that determine its ranking. So, it is always a good idea to optimize it by stripping away fluff, using the right keywords, and building internal links.

Also, every site must include sub-sections and categories as users like when the site is easy to navigate. However, one must avoid going overboard as that might result in an unfavorable situation.

Step 2: Improving User Experience

One of the basics of a Shopify SEO strategy is outlining the objectives of sites and mapping content around it. Other factors that can help improve its user experience include:

  • Building a fast, mobile-friendly site
  • Using smaller optimized images
  • Avoiding sliders like elements
  • Eliminating unused apps

An important thing to consider here is stores that repeatedly carry complex activities increase their Liquid render time. This further impacts their site loading speed considerably.

Step 3: Setting Right Keyword Strategy

One must not jump directly into using fancy keyword tools to select the right words for his or her site. The first step here involves taking inspiration from places on competitor sites. Some of these areas are:

  • Buyer personas
  • Meta-descriptions
  • Meta-titles
  • Social media hashtags

Even though this step is extremely beneficial, it would also consume a lot of time. Hence, most business owners hire a Shopify SEO company to help them with the right tool and strategy.

Step 4: Following Best Linking Practice

Linking strategy and practice is another important element that plays a top role in ranking Shopify sites. One can use the following best practices to leverage it the most:

  • Inbound link management
  • Broken link review and fixing
  • Backlinking strategy
  • Link title attribution

Business owners must also ensure:

  • Their sites contain no broken links
  • The inbound links take the user to the related page only
  • All attributes give the right information

Step 5: Incorporating Content Marketing

Branding is a long process and can only be achieved by maintaining a proper customer relationship. One easy way to do this is by pushing relevant content and building the right marketing strategy. Another tool that has gained power recently is affiliate marketing which often gives customers compelling reasons to trust.

Step 6: leveraging Expert SEO Assistance

It is usually challenging to decipher which marketing tools and strategies will work best for a site. This is where the need for expert knowledge and assistance kicks in. Shopify SEO agency helps website owners rank first by creating campaigns keeping in mind the business niche and products they deal in.

Moreover, their expert skill in keyword researching, targeting, and optimizing helps to get the required impression.

So, those looking to rank first must find a Shopify SEO expert company with the required knowledge and experience to achieve the same. It can be easy to identify them by looking at their previous work and client feedback.