- Optimize your website for mobile search
As more and more people use their smartphones to search for products and services online, it’s important that your eCommerce store is optimized for mobile devices. This means having a responsive design that resizes and adjusts to fit any screen size, as well as ensuring that your content loads quickly on mobile internet connections.
- Use keyword-rich titles and descriptions
When it comes to SEO, keyword research is still king. Make sure to include relevant keywords in your titles and product descriptions, so that potential customers can easily find your store when they’re searching online.
- Get listed in Google Shopping
Google Shopping is a great way to get your products in front of potential customers who are already searching for what you sell. Make sure your store is set up and listed correctly to take advantage of this powerful marketing tool.
- Use high-quality product images
In addition to well-written product descriptions, your eCommerce store should also feature high-quality product photos. This will help give potential customers a better idea of what they’re buying, and can ultimately lead to more sales.
- Offer free shipping
According to recent studies, nearly 60% of online shoppers say that free shipping is one of the most important factors when deciding whether or not to make a purchase. If you want to stay competitive, consider offering free shipping on orders over a certain amount.
- Invest in paid search ads
While SEO is essential for improving your eCommerce store’s search rankings, it can also be time-consuming and expensive. As an alternative, you may want to consider investing in paid search ads through Google or Bing Ads. These are cost-effective platforms that can put your products and services right at the top of the search results page, increasing your site traffic and sales.
- Encourage customer reviews & testimonials
Customer reviews and testimonials are a great way to build trust with potential customers, especially if people are new to your brand or not familiar with who you are yet. Ask happy customers to leave a review on sites like Facebook and Google, or include testimonials on your own website.
- Use social media to drive traffic to your store
Social media is a powerful tool that can be used to drive traffic to your eCommerce store. Make sure you’re active on platforms like Twitter, Facebook, and Instagram, and share interesting content that will encourage people to click through to your site.
- Offer discounts & coupons
Discounts and coupons are always popular with online shoppers, so consider offering these incentives to encourage people to buy from your store. You can promote your deals through social media, email marketing, or even paid search ads.
- Analyze your results & keep track of your progress
As with any marketing campaign, it’s important to measure the results of your efforts over time. Keep track of which strategies are working and which aren’t, so you can focus on the ones that bring in the most sales and traffic to your store.
By following these Shopify SEO tips for eCommerce, you should be able to increase the traffic to your online store and boost sales over time. To learn more about how we can help with all aspects of search engine optimization, get in touch today!
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