HKR trainings sitecore training will help you to learn how to create MVC solutions that interact with Sitecore’s marketing capabilities and content management system in this hands-on Sitecore Training. Sitecore architecture, MVC design patterns, workflows, security, and much more are covered in this course. You will also be prepared to pass the Sitecore certification exam with this online training.Join now for the Sitecore online training to get certified from experienced mentors in the industry.

What is Sitecore?

Sitecore is the most sought-after .Net Content Management system in the world. It is not just a CMS. There is more to it. Apart from enabling you with the regular CMS features such as content creation, modification, and management, it provides the ability to manage all aspects of digital marketing, including customer interaction analysis, analytics, personalization experience, etc.

Sitecore Features

Some of the key features of Sitecore include the following:

The Sitecore Experience platform is the major feature of Sitecore. It combines two components, which include Sitecore Experience Manager (XM) and Sitecore Experience Database (xDB). The advantage of the Sitecore Experience Platform is – it has an inbuilt machine learning feature, and it enables managing all the aspects of digital marketing.

  • Sitecore Experience Manager (XM): The Sitecore Experience Manager provides the personalization experience. It also works in providing the right content to the right audience and also helps in enhancing customer engagement.
  • Sitecore Experience Manager via xDB: Another major important feature of Sitecore is its Contextual Intelligence, which helps understand customers better. The xDB does this by collecting customer experience data and creating a customer profile called the experience profile (profile). The profile keeps getting richer with the addition of customer interaction data and helps serve the customers in a personalized manner.

Sitecore History

Sitecore, basically a Danish company, came into existence in 2001 selling content management systems initially. Before 2001, its founders, including Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert 1998, focused on building websites using Microsoft technologies.

From 2002, Sitecore started expanding its presence to other countries such as the US, UK, and Australia in 2004, 2005, and 2007, respectively. It has also gone on an acquiring spree taking over companies such as Pectora (a web publishing solutions company), Stylelabs (a marketing technologies software company), and Hedgehog (a digital consultancy).

Today, Sitecore is one of the renowned companies that have received many awards from industry circles and recognition from many analytic companies.

Sitecore Advantages

Using Sitecore, you will have the advantages mentioned below.

  • Availability of customer interaction data insights: Using Sitecore, you can understand your visitors in a better manner. Sitecore captures all the customer data, analyses it, and then provides you the required insights to engage your customers deeply so that you carry out your business profitably.
  • Facility to view customer journeys: Since Sitecore XDB captures customer experience from all the systems, you can have a holistic view of your customer journeys.
  • Information-rich customer profiles: Another important advantage of Sitecore is – your customer profiles will become increasingly comprehensive with time. You will have complete data about your customers, including their demographics and buying behavior, etc.
  • Increased customer happiness: With Sitecore, you can display the stores near your customers based on their IP addresses. They don’t need to enter the ZIP code. The result – your customers experience personalization, and their satisfaction will be increased greatly.
  • Marketing performance tracking: Another important advantage of Sitecore is tracking your marketing campaign’s performance. You don’t need to do anything manually to track it.
  • Content Performance tracking: Sitecore also enables you to track the performance of your content. You can check exactly where the content is under or overperforming.
  • Print-ready collateral: Using Sitecore Print Experience Manager, you can share and transform your content into print-ready collateral.
  • Multi-language translation: In these days of the global business environment, one of the major requirements of any website or application is to support multiple languages. Using Sitecore Translation Services Connector, you can do multi-language translations and cater to the needs of your global audience.
  • Automated marketing campaigns: Sitecore takes care of your marketing automation as well. You don’t need a separate tool for this purpose. Once the marketing campaigns and triggers are set up in Sitecore’s Marketing Control Panel, Sitecore starts responding to your customer actions with the defined behavior.