Beauty is nowadays considered the most important and necessary element in life. This perception has created in our minds over time that everything has to be beautiful. Women are only seen as a mark of beauty. If a woman is not beautiful then she is not liked enough or appreciated by the society. Women are continually reminded of what is considered beautiful and how they can enhance their beauty. A woman should be stylish, younger looking, and bold. That’s the image of a woman that has been created in the minds of people. 

The advertisements you see are all focused on a beautiful and the indefinable beauty standards. The pictures you see in the advertisements are either photo shopped or filtered. And the type of beauty standard they have made is impossible to achieve. That’s the reason women feel low of them and are under inferiority complex. A certain beauty standard has been set by the society and women are expected to be up to the mark.

That’s the reason women are spending quite a lot of money on cosmetics and getting treatments done to look beautiful and young. Along with cosmetics many techniques and methods have been introduced by which you can enhance your beauty. Microneedling or use of derma rollers is one of them. Many surgical and non-surgical treatments have been introduced for skin related concerns and they claim to make you look beautiful and younger looking.

The desire to look beautiful and striking has cost people a lot but they are willing to pay the price as long as it satisfies their concerns regarding false beauty standards. Over the past years the percentage of people getting surgeries has increased surprisingly. This obsession of looking beautiful has affected the minds of people in a negative way. There are many women who think that they are unattractive and this affects their mind in a way that they tend to opt for options like surgeries and wearing heavy makeup. 

Furthermore, this obsession of beauty has also created a competition between women. Every woman desire to look more attractive and gorgeous than the other. And this has led to feelings of inadequacy among women. Further study has shown that the consumers who feel unattractive or repellent tend to rely on adornments more. The standards media and society has created has led women to go for any available and possible option that will make them look attractive and beautiful. 

Wearing makeup to hide acne and any marks on the skin is a very old way and has been following by almost every other woman. Not only women, young girls at a very small age are taught to wear makeup in order to look pretty and this somehow gave them the unsolicited confidence that they only feel when they wear makeup. That’s the kind of impact that has been created on the minds of not only women but young girls as well. 

Another reason that makeup is used by many is that it is quick, easy, and temporarily solves the problem unlike other beauty techniques and procedures such as using derma rollers, lasers, and other cosmetic surgeries to make the skin look elastic and flawless. Makeup has somehow become a need of every woman. Without it, they feel incomplete and consider themselves as nasty and unappealing. Besides makeup can be done in every situation and doesn’t require much effort. Study has revealed that women take pictures before and after wearing makeup and compare it and they find themselves more attracting with makeup on.

It is believed that cosmetics have the power to change the overall appearance of a person. Study has shown that women who wear makeup feel more confident and physically attractive and they underestimate their attractiveness with makeup. Furthermore, female faces are viewed more attractive with makeup on because it changes their facial features and enhance their beauty. 

There are numerous makeup products that help you enhance each and every feature of your face. Makeup can cover up blemishes, enhance eye color, contour your skin, or brighten up features. It is true that makeup adds a bling to the personality and that is the reason that women with makeup on tend to get jobs with less hassle as the physical appearance matters a lot.

 In another study it was found that the pictures of women with makeup look healthier and happier than the ones without makeup. No makeup gives a dull and dry look to the face and is not liked by anybody now. It’s a god thing and a bad thing at the same time. Good in a way that makeup gives women self-confidence and boosts their energy but the bad thing is that without makeup they feel like they are not the same person anymore that is a not right. 

Like everything has its pros and cons just like that makeup has also good and bad both aspects. But the standards of beauty that beauty industry has set for women are way too high to achieve and it is creating a negative impact on women that needs to be stopped.