“The E-commerce industry is a force that no investor can afford to ignore”

‘Cushla Sherlock’

The omnipresence of the internet and its access to every single individual has leveled the playing field for retailers, therefore, the geographical restriction is no longer an obstacle for any business to sell their products. However, building an e-commerce website and creating your products or services online presence has now become necessary in today’s global situation and if you do not have it then you are losing a large fortune.

As the pandemic has undoubtedly forced people to transform their purchasing behavior to online and the government lockdowns are just an unpleasant addition to this, the value of e-commerce transactions has soared to unmatched numbers. Moreover, studies suggest that people are more likely to buy online even after the pandemic. On that account, there can be no other alarming situation than this for the businesses that haven’t a e-commerce website for their business.

Today, e-commerce is valued at around $4.2 trillion. Plus, as online shopping gains momentum all over the globe and the Covid-19 pandemic shifts the consumer behavior in favor of e-commerce, these numbers are expected to grow phenomenally.

So what are the new alarming top trends that you should be aware of in the future of e-commerce?

For your better understanding of ​​what’s happening in the field of e-commerce, we’ve rounded up some of the most notable e-commerce trends that best describe the future of online sales. By the time you finish reading this, you should be able to use the information provided to better manage or build your online shop.

1.      Omni-channel experience.

How retailers reach customers and walk them through the entire buying process is of cardinal concern. Customers are not only looking for a product that suits their needs, but they also need a seamless experience. That is why Omni-channel retail for a smoother shopping experience is becoming crucial.

Omnichannel is somehow the same as multichannel selling, finding your customers where they are by offering your products through many different sales channels.

If we compare multichannel and omnichannel selling both provide brand awareness and sales across multiple online and offline channels, plus ultimately, both depend on the distribution of a single brand message, the same products, and updates across different networks.

However, there are some key differences between multichannel and omnichannel. Omni-channel offers to go one step further in terms of providing a smooth and continuous experience. In addition, omnichannel promises to provide real integration between the channels which provides a connected shopping experience that is unlikely to be in multichannel selling. For example, in omnichannel retail, a customer can search inventory on their computer, then shop on their mobile device and pick up the item at a physical location all with ease and simplicity for both the customer and business.

On the other hand, along with this technological advancement developer of custom eCommerce web development encounters great challenges daily, because apparently at the backend they are the one completely responsible for providing smooth omnichannel experience to the customers.

2.      Augmented Reality and Virtual Reality.

Businesses are opting for custom e-commerce development, enhancing their online operations, and are making easy-to-use online shopping experiences for their customers. Some of them go for Magento e-commerce website development other select Shopify for their e-commerce website development but both have similar goals, to provide an excellent online shopping experience to their customers.

Ordering products online has made the shopping process trouble-free and painless. Within few taps on your mobile phone with all the comfort of your home, you can easily shop online. Just search the product you are looking for open the relevant website compare the pricing and features look for the testimonials and make the decision.

Nevertheless, the visualization of a product and how it will fit in our lives has still been a major factor in some consumers making a negative decision regarding the purchase of a product.

Augmented and virtual reality are close to ending this downside of E-commerce and will most likely do in the upcoming future. Augmented reality helps you to place the computer graphics on real objects and virtual reality gives you a 360-degree view of a place so you can get a clear picture of how they look like in the real world.

3.      E-commerce Shopping Through Mobile.

The rise in mobile shopping is another noticeable trend in e-commerce: by the end of 2021, sales from mobile e-commerce are expected to increase by 15%. In addition to this, mobile sales will account for 73% of all e-commerce sales. So by looking at these statistics, it is easy to figure out how important mobile shopping will be to e-commerce businesses in the years to come.

Experts believe that a huge revolution in the mobile shopping experience can be the offering of a variety of mobile payment integrations.

4.      B2B E-Commerce

Recently, B2B E-Commerce sales have escalated with a great boom. And now it is not only about wholesalers selling to the retailers it has a bigger picture now.

It has always been of great importance to have software in the companies which helps to automate as many processes as you can. That is why there is a growing trend where companies are buying software, products, and services for their workforce from the B2B businesses. It is a booming industry that is led by SaaS and tech companies providing automation solutions to other businesses.

Additionally, the coronavirus pandemic has pushed B2B companies to their limits in terms of digital transformation. According to a 2020 study by McKinsey and Company, more than 75% of B2B buyers and sellers say they prefer to shop online rather than traditional face-to-face sales interactions. This sentiment only intensified after the initial lockdown was lifted. Only 20% of B2B buyers say they want traditional in-store sales to return.

So if you are a B2B retailer and still have not shifted yourself towards B2B e-commerce don’t wait and start building an E-commerce website. Moreover, for the future tip, you need to make sure that your e-commerce store allows for large orders, invoices, volume discounts, and the ability to easily reorder. With all of these features in your e-commerce store, you are on your way to success.


If you have reached here, you already know the horizon looks pretty optimistic for e-commerce in the future.

Furthermore, the trends presented here in the article provide a clear picture of what the future of online sales looks like. The thing which excites us here the most is that these all trends one way or another enhance the user experience. So it’s a clear indication that what you have to be focusing on in the future.

The steady advancement in infrastructure and technology suggests that the future of e-commerce will be even more dynamic and scalable.

And if you are now starting this journey make sure you excel in your E-commerce website and follow all the trends accordingly in your custom e-commerce website.