The web design industry is ever-changing, which means that your website design could get outdated quickly if you don’t keep it up to date with the trends and needs of users.

If you have an outdated website, visitors to your site may be less likely to engage with you, or even make contact at all, so it’s important to evaluate your website every few years and redesign it as needed.

Here are some things to consider when planning a website redesign in 2023.

Website Redesign Checklist: Important Steps to know

Choose your team wisely

Choosing your team wisely is key to determining the success of your business, which means it’s important that you pay attention to the type of people you are hiring.

Be sure to hire individuals who are interested in what your business does and have experience working with businesses like yours. Pay close attention to personality traits so you can be sure your employees will be able to get along with one another and gel with the rest of your team.

Get Involved in the Design Process

To get involved in the design process, it’s important to have at least an idea of what you want your site to do. This includes items like colors, fonts, and photos.

Knowing what the site should look like before you’ve seen any sketches can save both time and money in the long run.

By taking part in the design process from day one, it’ll be easier to recognize if something is missing or not exactly how you envisioned it. For example, what was the purpose of the site again?

Have an Objective with your Site Redesign

Having an objective with your site redesign is important as it helps you stay focused on what you want to achieve. For example, when planning your site redesign, think about how you can improve upon your existing site.

In addition, it is vital that your site meets the needs of customers and potential customers so think about what they would want in terms of features and content. A final consideration when deciding upon the design of your new website is whether or not the new design should be responsive in order to accommodate different devices.

Define your Audience

Designing your website should be the first step before thinking about redesigning it. Define your Audience and then think about their needs when designing.

Be sure to test your designs, because nothing is more frustrating than coming up with what you think is the perfect design, only to find out it’s not usable by your intended audience.

Start Visiting Competitors Sites

The first step in the website redesign process is visiting competitors’ sites. This will give you a better understanding of how similar sites are organized and how content is shared. It will also provide insights into what designs your target audience prefers, which information they find important, and where you should create links.

Back up Old Files and Logins

In order to ensure your old website is live during the redesign process, be sure to back up all of your website files and user data. This can be done by going into your hosting account (or if you are self-hosted) and creating an export of all current site files, then downloading them as an archive file (.zip).

Alternatively, you can use plugins like WordPress Backup in cPanel which will automatically download a backup copy of your website’s data after every major change or hire web developers who have proficient knowledge to streamline the designing process without any loss of files or data.

Don’t Include Every Feature You Want

No matter how comprehensive your site’s redesign, you should never include every feature you want. It’s important to identify what are the five most critical features of your website and build around those.

With an organized focus, it will be easier to create content that meets user needs and wants as well as keeping users engaged with new updates.

Include social share and follow buttons

Social share and follow buttons are great tools for both individuals and businesses. They let others know about your business, provide contact information, and allow people to follow you.

Adding social share buttons is an easy way to increase traffic as well. You can go with one or more share buttons or get creative by pairing your button design with other elements of your website. Whatever you decide, be sure it meshes well with the rest of your site and message.

Stay mobile friendly

If you have an old site, it may not be responsive which means it won’t work well on smaller screens. Keep in mind that more and more people are using their phones as the primary way they access the internet.

This means that if your site is difficult to navigate, users will be frustrated and will find a competitor with a better mobile experience who can meet their needs. Keeping your website up-to-date with the latest web trends ensures that you’re engaging customers where they are most likely to access your content.

Implement calls-to-action

Now is the time to ask yourself how your website’s design can adapt with time and with your company’s growth. Before you start planning your layout, know what pages need the most help and have call-to-action buttons that point users in the right direction. And don’t forget about SEO best practices – making sure that your content is easy for search engines to read and index means easier rankings.

Use the right imagery that works for your audience

Get more creative with your website redesign in the future by getting feedback from your audience and creating images that give off the right vibe. It’s also important to remember that sometimes simplicity is best. Showing the clear objectives of your website will make it easier for people to find what they are looking for. If you don’t have anything new or exciting coming, it might be time for a redesign.

Conclusion

To plan your redesign, it’s important to set goals and determine how those goals will help achieve the future vision of your business. The most important thing is to think critically about what might need to change in the next few years and then brainstorm ideas on how you on availing UI / UX design services, as well as web development experts to meet required to revamp your website.

Lastly, keep in mind that there are many possible routes you can take when planning an overhaul.

Read Also:

Front End Development Best Practices

How much it costs to create an app like Slack

5 Best iOS Development Trends to Watch Out