The mobile app industry is growing at a rapid pace. According to Statista, the global mobile app downloads are 230 billion.
This growth is not just due to the increasing number of smartphone users but also because businesses invest heavily in developing their apps for several reasons, such as customer retention and increased sales.
However, despite all this buzz about mobile apps, most fail miserably within just a few months after launch due to various reasons like poor user experience or slow app speed.
In this article, we will discuss some major causes behind any business-oriented mobile app failure and their solutions so that you can avoid them while developing your product or service-related app.
Major Causes of Mobile App Failure
1. Wrong Target Audience
When choosing a target audience, it’s essential to remember that they’re not the same as your market or customer base. The former is the group of people you are trying to reach with your app; the latter comprises people who’ve bought something from you. Sometimes these groups can be pretty different!
How To Avoid It:
It’s not that hard to figure out who your target audience is—before you develop an app, you should have a clear idea of who will use it, what they need from it, and how they will use it. Then narrow down your list until you have a few groups that seem like they’d use the app.
2. Lack Of Marketing Strategy
Marketing is a crucial part of the success of your mobile app. Marketing is so vital that some people call it “the lifeblood of an app.” As an entrepreneur, it’s up to you to promote and market your product effectively so that people know about it.
How To Avoid It:
The process of marketing starts with creating awareness about your product or service. Then, you must ensure this information reaches potential customers who might be interested in using it and could benefit from it.
Lastly, once they become aware of what you offer and see how much value they’ll gain from using this new service or product, they’ll take action (such as downloading the app).
3. Not Giving Enough Time For App Testing
This is a common mistake that even the most experienced developers make. You spend months developing your app but don’t give it enough time to be tested thoroughly. It can result in bugs, crashes, and performance issues, significantly affecting your app’s user experience.
How To Avoid It:
To avoid this, ensure you give ample time for testing to identify any problems before releasing the app. The longer you wait to test, the more likely it will be for you to miss something important, which could cause significant issues later on down the road.
4. Poor Quality User Experience
User experience (UX) is the perception of your app by end users, which includes their reactions and interactions with it. If you have a poor user experience, your users may not get what they need from your app or abandon it altogether.
How To Avoid It:
- An inefficient design – You need to ensure that your app has a clean layout and is easy to navigate.
- A lack of clarity – You must ensure that every feature has a purpose and is easily understood by users.
- Poor content – Your content should be relevant, engaging, and appealing, so people keep using it.
5. Slow App Speed & Crashes
Slow app speed and crashes are one of the biggest problems with mobile apps. Slow app speed is a significant reason for app abandonment and can lead to a poor user experience. It is one of the main reasons why consumers uninstall an application after using it once or twice.
According to reports, if your app takes longer than 2 seconds to load, you can expect a conversion rate decline of 7%.
How To Avoid It:
So how do you avoid slow loading times? First, keep the size of your application as small as possible (you’ll need less data transfer) and ensure everything within your app is optimized. Hence, it runs smoothly on all devices with different hardware specifications.
6. Poorly Described App Features In The App Store
Describe your app in a way that is easy to understand. While it may seem counterintuitive, using keywords in your description can cause problems for you and your users. You don’t want to overdo it on the keywords because that will make it hard for people who aren’t looking specifically for an app like yours to find you in the App Store.
How To Avoid It:
Instead, write up a few sentences explaining what your app does and why people would want it—and then use screenshots of the app (not just text) to describe how it works.
Include all necessary information about your app: title, description, and age rating (at least 17 years old). The critical difference between these three elements is length: the shorter, the better.
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Consider writing long descriptions (for those who need more detail) and short ones; even though most users won’t read them all anyway, having them visibly available will help convince those who read them that this is what they’re looking for.
7. Underfunding
Underfunding is one of the most common reasons for app failure. Most people think they can create a mobile app without much funding, but it takes much more than ideas and good intentions to make an app successful. The reality is that mobile apps cost money—lots of it.
For example, suppose you’re planning to build an app with your development team or hire Indian developers. In that case, you need to consider their salaries and other costs like office space and equipment maintenance (like computers). You also have to factor in marketing expenses such as advertising campaigns on Facebook or Google Adwords, which can cost thousands per month.
How To Avoid It:
Make sure you know what’s involved before starting any partnership with another company overseas. For security reasons, some companies may refuse to work with clients who haven’t established themselves yet.”
8. Missing Out On The Latest Trends And Technology
If you’re unfamiliar with the latest trends in mobile app development and technology, you may miss out on some of the best ways to improve your mobile app. It can lead to an overall decline in usability and functionality—and ultimately, a failed product launch.
How To Avoid It:
With that in mind, let’s take a look at some of the most important recent trends and technologies to give you a better idea of what’s possible when it comes to improving user experience (UX), customer retention rates, and overall ROI:
- The rollout of 5G networks will allow you to hire app developers in India to add new features to mobile apps, which should improve their functionality.
- Mobile ecommerce functionality is a hot selling point for mobile app developers, who tout their ability to drive sales.
- AR is one of content creators’ most popular trends in app development. Using this technology, you can get creative as Instagram does with face filters and Snapchat with augmented reality.
- The use of on-demand apps continues to grow in popularity. Users will spend $57.6 billion annually using on-demand services like Uber and Airbnb.
9. Complexity In Navigation And Design
- You have too many features.
- You have too many buttons and menus to navigate through.
- Your app has too many animations, icons, and colors.
- Your app has too many fonts that are difficult to read on small screens.
- The number of pages in your app is overwhelming, and a lack of clear call-to-action can all lead to confusion among users.
You need to ensure that all information is easily accessible by the users. If people take a lot of time getting used to your app’s navigation, they will be discouraged from using it again.
How To Avoid It:
To avoid it, you should first analyze your user base and find out what they need from your app. Then, it would be best if you designed a simple interface to help them perform all the necessary actions efficiently. You have to make it less complicated for people to figure out what they should do next or where to go to get there.
10. Irrelevant Content & No SEO Techniques Used
Mobile app users are more likely to install an application if the content is relevant. When analyzing your target audience and developing your product, you need to determine what kind of content they want. If it’s something that will help them, then there will be a demand for it once it’s released on the market.
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If you don’t have any SEO techniques in place, you will be in trouble when it comes time for people looking through Google Search results to search for information about your topic or product area.
How To Avoid It:
The first step is to ensure that your content is optimized for search engines so that people can find it easily when searching for it online. Then, you need to figure out what keywords potential users use when looking for information on your app. You should look at what keywords other apps are using and see if there’s any overlap between those apps and yours.
Next, you should check whether or not your app is ranking well in search engines like Google and Bing (or whatever search engine is most prevalent in your country). If it isn’t ranking well, you need to figure out why this is happening and fix it.
11. Complex Registration Processes & Login Problems
What people want from your registration process is a simple, easy experience. They don’t want to fill out lengthy forms or remember multiple passwords, usernames, or email addresses.
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If you force them through the process of creating so many accounts and logging in over and over again to use your app, it will make them frustrated, and they will abandon your app before they even get started using it.
How To Avoid It:
Instead of making users create new accounts for every feature or function of your app (which can be tedious), consider allowing them to log into one central account they started on their first visit (perhaps using Facebook).
Then you can allow users access to additional features by granting permission via this unified login screen—but only after users have demonstrated some level of commitment by signing up for an account with you in the first place.
Final Thoughts
Developing a business-oriented mobile app is not as easy as it seems, mainly because users expect so much from an app.
You can’t just develop a mobile app and expect it to do well in the market. It would be excellent to hire the App and game development company and consult before starting the development process. For example:
- What is your goal?
- Who will be using your app?
- How much time do you have to develop this application?
- How much money do you want to spend on making this application?
There are roughly 6,375,223 apps in the different app stores, with millions added each year. It is, therefore, challenging to make your app stand out from the competition, obtain potential consumers, and keep them engaged.
To ensure that your app is successful, you must be aware of the top 11 major causes of mobile app failure, recognize the symptoms, and avoid making costly mistakes.
Read More: Reason of Mobile App Failure
