If you’re a business owner, then you know that advertising is a necessary part of operations. But what form of advertising should you use? There are many options out there, but by far one of the most popular and effective is Google advertising. 


Google has a massive reach. With over 1 billion active users, your potential customers are likely using Google to search for information about your products or services. You can target your ads specifically to your target audience and reach new customers ready to convert. 


​​Are you considering starting a Google advertising campaign for your business? If so, you’re making a wise decision. Here are five reasons why you should start advertising with Google today:


  1. PPC Is An Effective Way To Reach Potential Customers


In addition to SEO, PPC advertising with Google Ads is an effective way to reach potential customers who are actively searching for products or services that your business offers. When someone searches for a keyword that you have bid on, your ad will appear at the very top of the search results page. Because you only have to pay when someone clicks on your ad, PPC can be an effective way to reach potential customers without breaking your budget. Google ads can also be targeted specifically to users based on location, device, history and so on, so they are more likely to result in a sale than other forms of advertising.


People are known to click on ads that appear at the top of the search results page, so by bidding on relevant keywords, you can increase the chances of web driving traffic and conversions from your Google Ads campaign. For these reasons, Google PPC is an effective way to reach potential customers.


  1. PPC Is A Flexible Marketing Tool


Google Ads allows you to tailor your PPC campaigns to meet your specific marketing goals. By creating targeted ads and using the right keywords, you can reach a larger audience and generate more interest in your brand.


For example, if you want to increase online sales, or improve your sales channels, you can set up your campaign to target people searching for service keywords and show them ads promoting your service page, effectively leveraging ecommerce branding. If you rather drive leads for your business, you can target users who are searching for purchase intent-related keywords and show them ads that include call-to-actions (CTAs). With Google Ads, you have the flexibility to adjust your campaigns based on your changing marketing goals whether it’s PPC, SMS marketing, keywords or more. So if you’re looking for a way to reach more people and grow your business, consider using PPC. Here are a few flexible options for your campaigns: 


  • You can start and pause your campaigns whenever you want, making it a very flexible advertising tool.
  • Google ad campaigns are extremely simple to set up, so you’ll be able to get started right away.


  • PPC gives you instant feedback on how well your ads are doing, so you can make adjustments when needed and see results instantly.


  • PPC allows you to target your audience to meet your specific needs 


  • You have complete control over your spending and budget with Google Ads. 


  1. PPC Can Be Targeted To Specific Locations


If you’re a local business, PPC can be an effective way to drive traffic and conversions from people who live in or near your city or town. You can target potential customers in specific geographic areas with ads that highlight your products or services. So you’re only paying for clicks from people interested in your products or services. 


This can help you attract new customers who are interested in what you have to offer and helps to improve your return on investment (ROI) from your Google Ad campaigns.


  1. PPC Is Measurable


Google Ads provides a wealth of data that you can use to track the performance of your PPC campaigns. By looking at factors such as click-through rate, conversion rate, and cost per click, businesses can get a clear picture of which ads are performing well and which ones need to be tweaked. 


With detailed reports, you can see how many people have seen your ads, how many people have clicked on your ads, and what keywords are driving traffic and conversions. Your campaigns can be easily A/B tested by changing up the ad copy or target keywords. This data can be used to adjust your PPC campaigns for better results, making them a more effective and measurable form of advertising.


  1. PPC Is Cost-Effective


PPC advertising with Google Ads is a cost-effective way to reach potential customers. With Google PPC, you only pay when someone actually clicks on your ad, so you’re not wasting money on ads that no one will see. Additionally, with the detailed reports provided by Google Ads, you can monitor your campaign’s performance to ensure that you’re getting a positive return on investment.


You can set a budget for how much you’re willing to spend a day on PPC or per click. This allows for complete control over how much you spend on advertising. PPC is an effective way to reach new customers while still keeping your costs down. 


Team Up With Google Ad Specialist 


When it comes to paid advertising, Google AdWords is the undisputed leader. If you’re not already using Google Ads, now is the time to get started. And the best way to do that is to team up with a Google Adwords Agency.


PPC agencies are specialists in all things Google Ads. A skilled PPC Agency should experience creating effective ad campaigns that get results. They can help you maximise your budget and get the most out of your advertising spending. They also provide valuable insights into your target audience and help you refine your targeting options. Additionally they can provide monthly reports and advice regarding your performance.  In short, a Google Ad Agency can take your PPC advertising to the next level.


Starting Your Google Ad Campaign 


If you’re on the fence about whether or not to start using Google advertising, hopefully, this article has helped sway you in favour of giving it a try. 


Follow these tips and see how your business performs with a little help from Google Ads. Alternatively, if you want all the benefits of Google advertising but don’t have the time or resources to manage it yourself, reach out to a PPC agency that specialises in getting the most out of this powerful advertising tool.


The benefits of PPC are clear and there are a number of things you can do to make sure your Google ad campaigns perform successfully. So what are you waiting for? Start planning your Google advertising strategy today!