user behavior analytics software

Talk about user behavior analytics and 3 names are sure to pop up: Hotjar, Lucky Orange and Webmaxy. Each of these solutions has been designed to improve your understanding of the users’ behavior. Each can drastically improve the overall customer experience—deemed the top priority for growth by 87 percent of global business leaders.

But which of these 3 solutions is the best for you? Let’s find out.

The Battle Of User Behavior Analytics Solutions: Hotjar vs Lucky Orange vs Webmaxy

Hotjar, Lucky Orange and Webmaxy have plenty in common. They all offer powerful user behavior analytics tools such as heatmaps, session recordings and surveys. To identify the best solution for your needs, you must understand their individual strengths and applications.


Hotjar markets itself as a user behavior analytics solution that allows you to understand user behavior, experience and needs in a quick time.

Hotjar offers excellent analytics tools like heatmaps, recordings, surveys and feedback, all tailored to the needs of different organizational sections. This includes the researchers, product designers and product managers.

Hotjar can be integrated with thousands of widely used applications such as Slack, Hubspot, Zapier and Google Optimize. The process of integrating Hotjar with these apps is fast and easy, takes just a few clicks.

Trying to identify the reasons behind poor customer experience? Hotjar can help you find definitive answers as to what all you need to change. In addition, Hotjar also helps you identify bugs and other problems that may be affecting your site’s performance and the users’ experience.

Hotjar’s offerings are primarily focused on identifying and making good of user behavior macrotrends. Interested in identifying global trends that are likely to direct user behavior for the next decade or so? Well, then Hotjar is a viable option for you.

Lucky Orange

Lucky Orange boasts the largest collection of user behavior analytics tools out of the 3 solutions we’re comparing today. It offers all the user behavior analytics tools that you get with Hotjar—heatmaps, recordings, surveys and feedback. It also has some additional tools whose primary focus is to enhance your website’s conversion rate.

Lucky Orange heatmap allows for dynamic analysis of user behavior. You can study the scrolls and clicks that occur around your website’s dynamic elements such as popups and menus. Lucky Orange heatmap also helps you gauge the performance of different page elements. In addition, you can also identify user segments that behave differently than the rest.

When it comes to Lucky Orange vs Hotjar, the biggest difference lies in the nature of trends that the software focuses on. Hotjar primarily targets the macrotrends. Lucky Orange, on the other hand, is focused on the microtrends—the small, oft ignored changes in the users’ behavior. Analyzing the microtrends can help you prepare for the future and gain an edge over your competitors.


Webmaxy is a user behavior analytics solution that utilizes qualitative data to help enhance the users’ experience of your website/app. Its innovative analytics tools help fill in the gaps in your understanding of the users’ behavior. This results in quicker identification of easy to miss pain points and opportunities.

Webmaxy’s toolkit includes form analysis, funnel, session replay, surveys and polls, heatmap and user insights. Webmaxy’s heatmap is an excellent way of discovering unpredictable discrepancies and bugs even the best QA teams can fail to identify. With Webmaxy, you get 3 distinctive heatmaps and unlimited free online trials.

User insights is another standout user behavior analytics tool in Webmaxy’s lineup. This tool helps you gather unique data points related to your products/services and brand. You can also set up custom insights for different customer segments. This allows you to prioritize user behavior analytics of your most profitable customers over the rest.

Hotjar vs Lucky Orange vs Webmaxy: Pricing

Hotjar pricing

Hotjar’s free Basic plan allows you to use all its features for as long as you want. This includes 35 sessions in a day, and up to 1,050 sessions in a month. This plan also offers unlimited heatmaps and automatic data capture.

Hotjar’s Plus plan is priced at $32 per month. It offers 100 sessions in a day, and up to 3,000 sessions in a month. Additional features include events API (Application Programming Interface) and the ability to segment and filter user data.

Hotjar’s Business plan comes at the price of $80 per month. It gives you 500 sessions per day, custom integrations, and the ability to identify API, confusion and frustration signals.

In addition to these plans, you can also scale up to unlimited daily sessions and full access to all Hotjar features. Other facilities include a dedicated customer success manager and unlimited websites within the same plan.

Lucky Orange Pricing

When it comes to Lucky Orange vs Hotjar, one of the biggest differences is Lucky Orange’s lack of a free plan. You can, however, avail a free 7 day trial.

Lucky Orange pricing starts at $35 per month. The plan includes all of Lucky Orange’s user behavior analytics tools, along with unlimited team members and customizable branding.

Just like Hotjar, you can scale up Lucky Orange’s paid plan to avail additional features. These include additional storage and extended data storage.

Webmaxy Pricing

Webmaxy offers a free Basic plan that allows 1 team member, 50 session recordings, and 3 heatmaps, funnels, forms, surveys and polls. The paid plans—Plus and Business—offer a 7 day free trial each.

The Plus plan is priced at $33 per month. It allows for 5 team members and the ability to get user feedback. The Business plan is priced at $99 per month. It allows for 10 team members and additional features such as events, user insights and push notifications.

Each plan can be scaled up to include unlimited team members, session recordings and full access to all user behavior analytics tools.

Hotjar, Lucky Orange and Webmaxy are all popular user behavior analytics solutions with their own distinctive USPs. Now that you’re familiar with their respective strengths and applications, you can make the right choice and ace the user experience game.

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WebMaxy helps brands discover user experience with a set of tools like heatmap, visitor analytics, web survey and many more. Sign up with email. Free trials forever.