What is SEO Content Writing?

The use of keywords and key phrases inside web content is known as SEO content writing. SEO content writers or SEO content writing services and marketers use SEO to improve the organic visibility and SERP ranks of their websites. The most effective strategy to write content for SEO is to combine high-quality material with targeted search phrases.

Informative writing is a critical component of SEO content writing, as it involves creating high-quality, valuable, and informative content that not only engages your audience but also helps your website rank higher on SERPs. In this article, we will delve deeper into what is meant by SEO content writing and how informative writing can help you improve your website’s search engine rankings.

The content writer in traditional copywriting is focused on different goals other than having the product come up first as a search engine result. These types of the copy may reach the consumer through a television commercial or a product label, but an SEO copywriter meets readers on a web page. The purpose of professional content writing may be wide enough to include both SEO results and traditional marketing outcomes.

Start With Your Goals

Knowing what you want to achieve is the foundation of any SEO content strategy. Before you start, set measurable goals so that the SEO copywriter, marketing managers, and other stakeholders are all working toward the same KPIs.

Understand Your SERP (Search Engine Results Page) Presentation

There are a growing number of ways for search engines to show your web pages to the public, known as featured snippets. This means that not all content is presented to searchers in the same way.

Even if two companies produce the same SEO post about the same topic, if one of those pages scores high in SERPs, it may be featured. Company A is provided as a basic blue link, whereas Company B is presented with additional graphics, bolded text, and more.

To differentiate yourself from the competition, first, understand how your high-quality content will appear in Google SERPs, and then optimize for that unique format. As an SEO article writer, you’re likely to come across the following featured snippets.

  • Paragraph.
  • List.
  • Table.
  • Image carousel.
  • Local 3-Pack.
  • Knowledge Graph.
  • Sitelinks.
  • People also ask.
  • Top stories.

Consider the Ranking Factors

Google’s preferences should be considered in conjunction with your company’s commercial objectives. RankBrain, the search engine’s primary algorithm, helps in the processing of web pages and determining where they should rank in SERPs.


So, content writing is about more than simply satisfying your readers; it’s also about pleasing Google. That is why it is essential to understand the exact ranking factors used by Google. There are over 200, but here are 10 of the most notable:

  • Content quality: Is the information in your SEO articles accurate, relevant, and user-friendly?
  • Backlinks: Do other websites link to your content?
  • HTTPS: How secure is your website?
  • User experience: Is your content visually and informationally valuable, as well as easy to engage with?
  • Mobile-first: Is your website designed with mobile devices in mind?
  • Page speed: Does your page load in less than 2 seconds?
  • Direct traffic: Do users come to your site directly, or do they have to Google you first?
  • Depth of content: Is your content more extensive than similar pages on the internet?
  • Behavioral indicators: Do people share, comment on, or mention your content?
  • Schema: Can search engines understand your content easily?

Use Keywords Should Be Strategic, Not Stuffy

SEO service has always been a growing field. In the early days of the internet, the content was ranked and provided to users by repeating the same keywords as many times as possible. This was known as keyword density.

However, Google’s algorithms have become smarter in the previous five years, and they now understand that keyword stuffing is spammy and useless to readers. As a result, copywriters have had to change their approach: write for the end user, not for a magic number of keywords.

This means that each page should be built around a single keyword. Writers should cover every angle and aspect of the topic as well as any relevant subtopics. Consider what questions a reader might have after reading your article. Include the answers to those questions right from the start of your article.

The goal is to be the single best resource for a topic, providing readers with the greatest value. Don’t be concerned about using keywords in every sentence. If you’re performing your job properly, the keywords will flow smoothly throughout the content.

Title Tags, Meta Descriptions, And Alt Text Should All Be Optimized

SEO writing is a combination of prose and process. There are certain procedures that writers should take to ensure that they are considering each piece of information holistically, both on and off the page.

Metadata is one of the most important aspects of SEO copywriting.

Metadata serves as a signal to search engines: It helps in telling the story of your content and how it should be presented in SERPs.

Optimizing title tags, meta descriptions, and picture alt text may require only 75 words in total, but those 75 words are far more important than the rest of the content on the page.

Structure Matters: Headers, Subheaders, and Sub-Subheaders

Consider header (HTML) elements to be the skeleton of your content.

Headers keep your copy tidy and provide readers with a general overview of what your topic entails (without them having to read every single word).

However, in the eyes of search engines, headers are also important pieces of code that indicate the topic of the article. Proper header tags enable search crawlers to quickly assess your page and index it correctly in SERPs.

Including keywords in your headers is also an important SEO strategy, so build your content around the keywords and topics that are most relevant and valuable to the reader.

Technical SEO demands that every piece of content has the potential to outperform another at any given time. Someone else could be writing the same piece as you, but better.

Look for ways to continuously optimize your existing pages over time, sometimes known as the skyscraper technique. How do you go to number one if your article is ranked third?

Starting with existing content that works relatively well is one of the simplest methods to attract more visitors and boost search engine results. Content writing SEO tools can help you spot chances and make minor changes, such as adding a few more paragraphs of in-depth content or rewriting header tags to be clearer.

Re-optimizing content takes less work and yields greater rewards than creating pages from scratch. Create a re-optimization timetable (every three to six months) and update your pages accordingly to maintain and boost SERP share.

Wrapping Up

The process of planning, generating, and optimizing content with the primary purpose of ranking in search engines is known as SEO writing (sometimes known as “writing for SEO”).

It’s no secret that great content is important for ranking high in Google. However, simply producing high-quality content is not enough. It also needs legitimate search engine optimization for your content to rank.