It may seem unlikely that the world’s most popular Customer Relationship Management (CRM) system could get more powerful, but Salesforce custom software solutions expand the platform’s already extensive capabilities. Custom development allows businesses to create various apps that can be customized to improve organizational capabilities and streamline workflows.

Another side of the same coin: innovative apps built for the Salesforce AppExchange allow Independent Software Vendors (ISVs) to take advantage of market opportunities.

It’s important to remember that not every AppExchange App Development team is qualified to create apps for the Salesforce AppExchange. Only Salesforce AppExchange partner with experience developing software for various industries can provide the services that enterprises and ISVs require, given the application types, platforms, and compliance guidelines that must be followed.

Customizing App Development to Meet Specific Needs

Salesforce AppExchange benefits various industries, including communications, education, financial services, healthcare, manufacturing, media, real estate, retail, and hospitality, whether it’s to eliminate workflow bottlenecks or generate revenue through AppExchange purchases.

When deployed internally or on the Salesforce AppExchange benefits, marketplace, applications, components, and solutions designed to extend existing Salesforce features achieve the following impressive results:

Services to Members:  Respond to the demands of affiliates or members for improved and innovative technological solutions.

Building Capacity: Implementing the best workplace practices allows you to build capacity in a specific niche or sector, causing technology to scale market impact and lower inefficiencies.

Data Gathering: Facilitate data collection for programs by conducting systematic research in relevant sectors.

Tracking of Outcomes: Track impact at the sector and program levels for more information to help you make better decisions.

Streamline Your Reporting Process: Simplify the reporting process for grantees or members.

Market Potential: Create a company that is based on long-term viability and revenue generation.

The first half of bridging the gap between ideas and solutions and expanding services or overall product offerings is having one of these clear objectives in mind. The ability to take ideas all the way is dependent on a trusted Salesforce partner’s knowledge of Salesforce guidelines. Salesforce, which has a sterling reputation for providing enterprise-level, highly functional software, does not approve every solution submitted to their AppExchange.

Ensure Salesforce guidelines are followed.

A world-class, cloud-based software company does not build solutions for its enterprise app marketplace by allowing anyone to do so. Salesforce AppExchange App Development has access to resources and community tools that will help them, in particular, enable ISVs to get to market faster or scale and grow their businesses faster.

Knowing Lightning and programming languages like Apex, Salesforce’s proprietary Java-Esque language is required to develop tools that will make it to market. Salesforce also has its XML syntax framework, called Visualforce, which is commonly used to generate HTML and other technical specifications.

Privacy, security, governance, and compliance

Between the public and private sectors, many guidelines, standards, and laws must be followed to create functional apps that adhere to stringent compliance requirements that allow them to be deployed and listed on the Salesforce AppExchange.

Security and privacy are always top priorities when dealing with data exchange that software solutions facilitate. Salesforce partners must be familiar with the agency and industry requirements to implement an effective Governance, Risk Management, and Compliance (GCR) system. For this to happen, you must follow the following guidelines:

Various data protection standards and regulations are mandated by agencies like the National Institute of Standards and Technology (NIST) or regulations like the General Data Protection Regulation (GDPR).

Regulations from the Food and Drug Administration (FDA), the Health Insurance Portability and Accountability Act (HIPAA), and the Health Information Technology for Economic and Clinical Health Act (HITECH).

Financial Industry Regulatory Authority (FINRA) guidelines and the Sarbanes-Oxley Act (SOX).

Following these guidelines, as well as a slew of others, is what gets apps past AppExchange’s thorough security review. Using a development team familiar with Salesforce’s requirements will ensure apps make it onto the marketplace as quickly and efficiently as possible, avoiding costly revisions and delaying the deployment of solutions.

Create the best software solution for your requirements.

The best solution type is determined by the needs of the enterprise or the services that ISVs want to offer Salesforce users. Objectives such as making existing apps mobile and lighting compatible can be met using a variety of solution types.


When it comes to apps created for integration or listing on the AppExchange, there are three types of apps partnered developers can make:

  • Applications for Lighting: Salesforce Lightning provides users with a better User Interface (UI) and data visualizations. Lightning was designed to address the shortcomings of Salesforce Classic by allowing users to access groups of objects, tabs, and other items in a single, convenient bundle in the navigation bar.
  • Classical Applications: Salesforce Classic is the original version of Salesforce, as its name suggests. Even though many businesses have switched to Lightning, this predecessor is still widely used. This no-frills application style is ideal for enterprises looking for no-frills solutions for their Salesforce Classic systems. It is less visually appealing and more text-heavy.
  • Mobile-Friendly Applications: Salesforce’s mobile app, available at the enterprise level, allows users to access company CRMs from the comfort of their phones.

The app’s purpose determines the type of app best suited to individual needs, the platform, and the Salesforce version being used. Enterprises may prefer Salesforce Classic over Lightning, depending on their needs, especially if they don’t require the enhanced User Experience (UX) Lightning provides. For ISVs, the functionality they want to provide will determine which application flavor is best for achieving market objectives.

Bolt Solutions

Lightning Bolts, or Salesforce Bolt solutions, are solution templates that contain industry process flows, applications, and lightning components. They’re designed to work seamlessly with Salesforce’s Customer 360 platform and are distributed to partners automatically.

Lightning Bolts were introduced to allow partners to create solutions that provide better customer experiences and user engagement.

Flow Solutions

Flow solutions enhance Lightning Flow’s codeless process automation. These applications are designed to automate complex business processes susceptible to silos and bottlenecks.

Lightning Data

With scalable data solutions pre-integrated and pre-approved by the Salesforce AppExchange Consultants, Lightning Data solutions cater to sales and marketing efforts.

Data sets provided by HG are directly connected to the Salesforce CRM as a native approach to third-party integration. This eliminates the need for API calls or complex integration codes to deliver critical insights for models, forecasts, and trends.


Components are beneficial elements for modifying existing apps and pages. Panels, UI/UX elements, and widgets are the functional pieces of technology.

Bringing Your Personalized App to Life

Salesforce AppExchange Partners are a valuable resource for resolving internal issues because of their ability to consult on desired outcomes, develop apps, solutions, and components, and seamlessly integrate third-party business software.

Custom-built solutions can help businesses focus on specific needs so they don’t have to go it alone. The implementation, support, and maintenance process with custom development includes figuring out how solutions will work together and how they will fit into business strategies.

Even the most practical solutions must meet the stringent criteria to be accepted onto the Salesforce consultant on AppExchange. Developers with deep knowledge of Salesforce customization offer purpose-built solution development that meets market needs for assured quality and deployment of ISV solutions.

One of the most effective ways to get the most out of any Salesforce platform is to use custom-tailored Salesforce applications. While Salesforce’s existing features benefit businesses of all sizes, any system’s utility is limited without additional customization. Custom development, of course, comes into play here. Salesforce recognizes this, which is why their Salesforce Consultant on AppExchange is available to businesses looking for solutions and independent software vendors (ISVs) looking to monetize innovative solutions.