When building an ecommerce website, you have two options for the software powering your store: Magento or Shopify. Both platforms are easy to use and allow you to start selling online within minutes of getting started, but they differ in certain ways. To help you decide which platform is best for your business, here’s a guide to some of the most important things to consider when choosing between Magento and Shopify. This guide aims to help you make a decision based on facts rather than hype and assumptions, so let’s get started!

Speed
If you need to quickly get up and running with an e-commerce site, Magento is likely your best option. The open-source platform is used by some of the world’s largest retailers, and it boasts a dedicated community of developers. Like WordPress, there are a wealth of plugins available that can extend its capabilities. And thanks to a full-featured mobile version, you don’t need to worry about implementing responsive design principles—it just works right out of the box!

User Experience
The first thing that you have to consider when choosing an e-commerce platform is user experience. At its core, your website exists to serve your customers, so you need to give them a great experience. Whether they are browsing products on a desktop or mobile device, having trouble shopping, or checking out with ease and speed can have a huge impact on your bottom line. Suppose you hire experienced Magento developers. They must let you know how important UX is for your business. When it comes to usability, no other platform comes close to Magento 2!

Security
eCommerce sites built with Magento are typically more secure than those built with other platforms. Furthermore, security is always a core concern for any eCommerce website development, and developers that specialize in Magento have extensive experience dealing with these issues, providing you peace of mind about your site’s security. This is especially important if you accept credit card payments on your site.

Design freedom
While WordPress and other options are nice, they sometimes force you to stick with a design that doesn’t match your company’s branding or image. The flexibility of Magento means you have full control over how your site looks and can adapt it to any branding requirements—from small business websites to enterprise e-commerce sites, including those for large brands like Nike.

Technology Maintenance
Magento is a content management system (CMS) created by Varien, a web services company. The open-source software can be installed on any web server that runs Apache, Nginx, or Microsoft’s Internet Information Services and MySQL, Microsoft SQL Server, or PostgreSQL database servers. A commercial enterprise edition of Magento is also available with paid support from third-party developers. Support for other platforms such as Oracle and IBM DB2 is provided by a community of third-party partners.

Innovation
Based on open-source software, Magento is designed to be flexible and highly scalable. By using a platform that’s built for online businesses, you can easily make changes to your site without having to hire a developer every time. And since more than 50% of online shoppers start their search on Amazon, it’s essential that your website be easy to navigate and compatible with all major devices.

Conclusion
Having a fantastic site with great functionality is useless if nobody knows about it. This is where marketing comes in, and we’ll talk more about that when we discuss business models. But marketing aside, you’re not going to get very far if your site isn’t built on a solid platform. Investing in an ecommerce platform that you know will work for your website saves you headaches down the road and frees up your time to focus on what really matters: growing your business.