Owning and running your own website in 2022 is an accomplishment but there is more to just having a great web design and layout for your virtual real estate. While website content writing does come into play, these days you need a responsive website that should respond to user behavior, screen size, platform, and orientation. Here are some reasons why you should aim for a responsive web design:

Enhanced User Experience

If you really want to make a dent and influence your online visitors then having a responsive web design is the way to do it. When you offer your visitors a great user experience it will make them spend more time on your website instead of bouncing back to search engines or other online platforms.

This is because a responsive web design provides access to content that is suitably modified for a number of devices including desktops, mobiles, laptops, and tablets. Plus, a responsive design also increases the readability of your content and this can serve greatly in favor of your goals such as improving sales for an e-commerce website.

Raising Google Search Rankings

We all know these days that businesses around the world compete for higher rankings on SERPs (search engine result pages). Google has a substantially large portion when it comes to the most frequently used search engine market. And guess what? Responsive web design is included as best practice.

Having a responsive web design influences SEO by improving loading speed and the provision of duplicating content in mobile versions. Here it is recommended to use the same HTML for all devices and make use of CSS media queries only so that content is shown properly in each case.

Bring More Traffic

Long ago before the time of smartphones, businesses and establishments would often create one version of their website mainly accounting for desktop users. However, as time went by more and more people started to use mobile phones and other gadgets to search the internet for an answer to their queries.

Today smartphone users downright exceed both laptop and desktop users in the world as much of the internet traffic these days come from private and handheld devices. Therefore there is no questioning that having a responsive website can greatly improve traffic to your website as it will be able to retain smartphone users that visit your website.

Easier Management & Cost-Effective

Handling separate websites for each device out there can truly be a burden for any enterprise. This is why a responsive website that fluidly deals with different devices can be much easier to manage. Plus it also means that you are required less effort to fix issues. A single responsive website is the best choice.

Moreover, when you are invested in a single responsive website it naturally means that you would come across a lower maintenance cost and don’t have to bother with running two or more versions of the same site. While building a responsive website may seem intensive at first in the long run it can definitely be the better choice.

Final Word

To sum it all up, a responsive website design is the best solution. Benefits include better SEO for your website, seamless user experience, adapting to multiple screen sizes, and much more. For a business running a responsive website, benefits can include but not be limited to lead generation, increased traffic, and higher conversion rates.