Pinterest is a popular social media platform that is widely used by businesses and individuals to promote their products and services, connect with their audience, and generate leads. With over 450 million monthly active users, Pinterest has become a valuable tool for marketers and influencers to reach their target audience and grow their following.
We at Geekschip are a renowned digital marketing company and we focus on providing the best digital marketing service.
As we enter 2023, there are several trends on Pinterest that influencers should look out for to stay ahead of the curve and maintain their relevance. In this article.
we will discuss some of the Pinterest trends that influencers should be aware of in 2023.
Sustainability and Eco-Friendly Products
Sustainability and eco-friendly products have been a growing trend in recent years, and it’s not going away anytime soon. With more and more people becoming environmentally conscious, there is a growing demand for sustainable products that are good for the planet. Pinterest has seen a significant increase in searches for eco-friendly products, such as reusable bags, metal straws, and bamboo products. Influencers who promote sustainability and eco-friendly products are likely to gain more followers and engagement on their Pinterest accounts.
Nostalgia is another trend that is expected to be popular on Pinterest in 2023. People love to reminisce about the past, and Pinterest is the perfect platform for them to do so. Searches for nostalgic content, such as vintage fashion, old TV shows, and retro home decor, are expected to increase in 2023. Influencers who tap into this trend and create content that evokes nostalgia are likely to attract more followers and engagement.
Wellness and Self-Care
Wellness and self-care have been growing trends for some time now, and they are expected to continue to be popular on Pinterest in 2023. Searches for wellness and self-care content, such as yoga, meditation, and natural remedies, are expected to increase. Influencers who promote wellness and self-care products or services are likely to gain more followers and engagement on their Pinterest accounts.
Virtual Events and Activities
The COVID-19 pandemic has changed the way people interact and engage with each other, and virtual events and activities have become more popular as a result. Pinterest has seen a significant increase in searches for virtual events and activities, such as online cooking classes, virtual workout sessions, and virtual concerts. Influencers who promote virtual events and activities are likely to attract more followers and engagement on their Pinterest accounts.
Inclusive and Diverse Content
Inclusivity and diversity have become more important than ever, and Pinterest is no exception. Pinterest users are looking for content that is inclusive and diverse, such as images and videos featuring people of different races, ages, and body types. Influencers who create inclusive and diverse content are likely to attract more followers and engagement on their Pinterest accounts.
DIY and Home Decor
With more people spending time at home due to the pandemic, DIY and home decor have become more popular on Pinterest. Searches for DIY home decor and renovation ideas, such as upcycling furniture and DIY storage solutions, are expected to increase in 2023. Influencers who create DIY and home decor content are likely to gain more followers and engagement on their Pinterest accounts.
Mental health has become an important topic in recent years, and it’s expected to continue to be popular on Pinterest in 2023. Searches for mental health content, such as stress management, anxiety relief, and mindfulness, are expected to increase. Influencers who promote mental health products or services are likely to attract more followers and engagement on their Pinterest accounts.
Plant-based diets have become more popular in recent years, and Pinterest is no exception. Searches for plant-based recipes, such as vegan and vegetarian recipes, are expected to increase in 2023